Key Responsibilities1. Social Media Management

- Manage company profiles on LinkedIn, Facebook, Instagram, and other social media platforms.
- Create and publish professional posts, creatives, banners, and promotional content.
- Develop monthly social media content calendars.
- Manage LinkedIn company pages and support professional networking activities.
- Increase followers, engagement, brand awareness, and online visibility.

2. Google Ads & Paid Marketing

- Plan, execute, and manage Google Search Ads campaigns.
- Run targeted advertising campaigns for ISO certification services.
- Research relevant keywords and manage negative keywords.
- Monitor advertising budgets, leads, conversions, and campaign performance.
- Optimise campaigns to improve lead quality and reduce cost per lead.

3. SEO & Website Management

- Improve the company's website ranking through SEO activities.
- Conduct keyword research and competitor analysis.
- Manage on-page and off-page SEO.
- Create SEO-friendly content for ISO certification-related services.
- Coordinate website updates, landing pages, blogs, and service pages.
- Monitor website traffic and performance through Google Analytics and Search Console.

4. Lead Generation & Business Development Support

- Generate genuine business enquiries for ISO certification services.
- Develop digital marketing strategies for domestic and international markets.
- Run targeted campaigns for ISO 9001,



ISO 14001, ISO 45001, ISO 27001, ISO 22000, ISO 13485, and other standards.
- Identify potential business opportunities through digital platforms.
- Coordinate with the sales team and share qualified leads.
- Maintain lead generation reports and campaign records.

5. Content Creation & Branding

- Create professional marketing content, promotional banners, brochures, and presentations.
- Prepare LinkedIn posts, WhatsApp promotional messages, and email marketing campaigns.
- Develop content related to ISO standards, certification updates, training programmes, and company achievements.
- Maintain consistent brand identity across all digital platforms.
- Coordinate video creation, reels, and promotional campaigns.

6. Email & WhatsApp Marketing

- Plan and execute email marketing campaigns.
- Manage promotional communication through WhatsApp Business.
- Prepare professional marketing messages for existing and potential clients.
- Support customer engagement and business follow-ups through digital channels.

7. Performance Analysis & Reporting

- Prepare weekly and monthly digital marketing reports.
- Track website traffic, enquiries, lead conversion rates, and advertising performance.
- Analyse campaign results and suggest improvements.
- Monitor competitors and identify current digital marketing opportunities.

📌 Digital Marketing Executive (New Delhi)
🏢 Excellence Worldwide Certification Services Private
📍 New Delhi