We are looking for a Counter Sales Executive who will be responsible for assisting customers in the showroom, understanding their requirements, recommending suitable jewellery, and converting walk-ins into sales.
The ideal candidate should have excellent communication skills, a pleasant personality, good product knowledge and a strong customer-focused approach.
Key Responsibilities
- Welcome and assist customers visiting the showroom.
- Understand customer requirements, preferences and budget.
- Explain product features, designs, materials, pricing and offers clearly.
- Recommend suitable jewellery based on the customer's occasion, style and budget.
- Demonstrate and present jewellery professionally.
- Handle customer questions and objections confidently.
- Build good relationships with customers and provide a personalised shopping experience.
- Convert showroom walk-ins into successful sales.
- Follow up with customers who have shown interest but have not purchased.
- Handle enquiries through phone, WhatsApp and other channels when required.
- Maintain proper product and pricing knowledge.
- Inform customers about new collections, offers and upcoming launches.
- Coordinate with the billing team for order processing and billing.
- Assist customers with exchanges, repairs or other post-sales requirements as per company policy.
- Maintain the cleanliness and presentation of the jewellery counter/display area.
- Ensure jewellery is handled safely and responsibly.
- Maintain accurate customer and sales information.
- Achieve assigned monthly sales targets.
- Work closely with the showroom team to achieve overall sales goals.
Customer Handling
- Greet every customer warmly and professionally.
- Understand whether the customer is looking for daily wear, gifting, bridal, traditional or occasion jewellery.
- Provide appropriate recommendations without being pushy.
- Handle price-related objections professionally.
- Create a premium and comfortable shopping experience.
- Build long-term customer relationships and encourage repeat purchases.
Required Skills
- Excellent communication and interpersonal skills.
- Strong sales and convincing skills.
- Customer-focused attitude.
- Good knowledge of jewellery and fashion trends.
- Ability to understand customer needs quickly.
- Good negotiation and objection-handling skills.
- Basic computer knowledge.
- Positive follow-up skills.
- Ability to work towards sales targets.
- Well-groomed and professional appearance.
Preferred Candidate
- 1–3 years of experience in retail sales, jewellery sales, fashion or lifestyle retail.
- Jewellery showroom experience will be an advantage.
- Freshers with excellent communication and sales skills may also be considered.
- Should be energetic, confident and comfortable interacting with customers.
- Should be comfortable working on weekends and during peak showroom hours.
Key Performance Indicators (KPIs)
- Monthly and quarterly sales achievement.
- Conversion rate of showroom walk-ins.
- Average order value.
- Number of customers converted.
- Customer follow-up and repeat sales.
- Customer satisfaction.
- Product knowledge and presentation.
- Achievement of individual and team sales targets.