We are looking for an experienced and result-oriented Senior PPC Expert with a minimum of 4 years of hands-on experience in managing paid advertising campaigns across Google Ads, Meta Ads, and GPT Ads. The ideal candidate should have strong analytical skills, campaign optimization expertise, and the ability to drive quality leads, conversions, and ROI through performance marketing strategies.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and GPT Ads platforms.
- Develop PPC strategies to achieve lead generation, customer acquisition, and revenue targets.
- Manage search, display, shopping, video, remarketing, and Performance Max campaigns.
- Create and optimize Meta Ads campaigns, including lead generation, traffic, conversions, and retargeting.
- Explore and manage emerging AI-powered advertising opportunities, including GPT Ads.
- Conduct keyword research, competitor analysis, audience targeting, and budget planning.
- Monitor campaign performance, CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
- Optimize campaigns to improve ROI and reduce customer acquisition costs.
- Set up and monitor conversion tracking, Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest PPC trends, AI advertising technologies, and platform updates.

Required Skills & Qualifications




- Minimum 4 years of hands-on experience in PPC and Performance Marketing.
- Robust expertise in Google Ads and Meta Ads.
- Practical understanding of GPT Ads and emerging AI-driven advertising platforms.
- Expertise in keyword research, bidding strategies, audience segmentation, and campaign optimization.
- Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong knowledge of landing page optimization and lead generation strategies.
- Excellent analytical, problem-solving, and reporting skills.
- Ability to manage multiple campaigns and advertising budgets independently.
- Strong communication and coordination skills.

Preferred Qualifications
- Experience managing international campaigns (US, UK, Canada, Australia).
- Experience in B2B and B2C lead generation campaigns.
- Proven track record of achieving measurable campaign results and ROI.

Key Performance Indicators (KPIs)
- Quality lead generation and conversion rates.
- Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Return on Ad Spend (ROAS).
- Campaign performance and budget utilization.
- CTR, CPC, CPM, and landing page conversion rates.
- Achievement of monthly marketing and revenue targets.

Experience Required: 4+ Years

Job Location: Mohali

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits

- Life insurance
- Provident Fund

Work Location: In person

📌 Sr. PPC Specialist (Sahibzada Ajit Singh Nagar)
🏢 Marqade Infonet
📍 Sahibzada Ajit Singh Nagar