Job Summary:

We are looking for a creative, trend-driven, and fashion-focused Social Media Specialist to handle the online presence of our women’s wear fashion brand. The ideal candidate should have a strong understanding of women’s fashion trends, styling, aesthetics, and digital storytelling. You will be responsible for building a solid brand identity across social media platforms through engaging content, creative campaigns, and consistent audience engagement.

Key Responsibilities:

- Develop and execute creative social media strategies to increase brand visibility, engagement, and online presence.
- Manage daily content planning, posting schedules, stories, reels, and campaigns across Instagram, Facebook, and other relevant platforms.
- Create engaging fashion content including reels, videos, product showcases, styling ideas, behind-the-scenes content, and brand stories.
- Be comfortable creating content on camera and participating in fashion shoots, reels, and promotional videos when required.
- Collaborate with photographers, designers, models, influencers, and marketing teams to create high-quality fashion content.
- Plan and execute seasonal campaigns, product launches, fashion shoots, and promotional activities.
- Develop creative concepts for reels and social media campaigns based on current fashion trends.
- Manage influencer collaborations, brand partnerships, barter campaigns, and paid promotions.
- Monitor social media analytics, engagement insights, and provide regular performance reports.
- Engage with customers by responding to comments, messages, and inquiries professionally.
- Stay updated with women’s fashion trends, social media algorithms, viral content formats, and competitor activities.
- Coordinate with the e-commerce team to align social media promotions with product launches, offers, and sales campaigns.

Skills & Qualifications:

- Bachelor’s degree in Marketing, Fashion Communication, Media, or a related field.
- 2–4 years of experience in Social Media Management, preferably in women’s fashion, apparel, lifestyle,



or clothing brands.
- Strong understanding of women’s wear fashion, styling, and fashion content creation.
- Excellent knowledge of Instagram trends, reels, storytelling, and social media growth strategies.
- Strong creative skills with an eye for fashion aesthetics, visuals, and branding.
- Experience with Canva, Photoshop, CapCut, or other content creation tools.
- Good communication skills with strong writing, captioning, and storytelling abilities.
- Camera-friendly with confidence in creating fashion-related content.
- Basic photography and videography skills will be an added advantage.

Preferred:

- Experience managing women’s fashion pages or clothing brands.
- Experience in fashion shoots, styling, influencer collaborations, and content production.
- Ability to independently plan and execute creative content ideas.

Performance Metrics:

- Growth in followers and engagement rate.
- Quality, creativity, and consistency of content output.
- Performance of reels, campaigns, and influencer collaborations.
- Increase in brand visibility, website traffic, and customer engagement.

About Us: Luxe & Hardy is a premium fashion brand offering thoughtfully designed women's wear and kidswear that blends timeless elegance with everyday comfort. Our collections are inspired by modern trends, refined craftsmanship, and premium-quality fabrics, creating styles that are both sophisticated and versatile. From graceful women's dresses and co-ord sets to stylish kidswear, we are committed to delivering fashion that celebrates confidence, individuality, and lasting quality.

As a growing fashion brand, we believe in creating meaningful customer experiences through innovative designs, engaging digital storytelling, and trend-driven collections that inspire every generation.

For more details, visit https://luxehardy.com/

Pay: ₹28,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Paid sick time
- Paid time off

Ability to commute/relocate:
- Dwarka, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

📌 Social Media Specialist (Dwarka)
🏢 Luxe u0026 Hardy
📍 Dwarka