Company Description

Esperance is a brand and growth consulting company that helps businesses build brands people understand, trust, and choose. The team partners with organizations that have robust offerings but need clearer positioning, communication, and competitive differentiation. By combining brand thinking with growth strategy, Esperance looks at the bigger picture to identify barriers and define a focused direction for progress.

1. Social Media Strategy

- Develop platform-specific social media strategies for different brands.
- Conduct competitor research, audience analysis and market research.
- Define content pillars, communication direction and brand voice.
- Plan monthly social media calendars aligned with client objectives.
- Identify opportunities for brand awareness, engagement and growth.

2. Content Planning & Creative Direction

- Develop creative concepts and content ideas for Instagram, LinkedIn and Facebook.
- Plan reels, carousels, static creatives, stories and campaign content.
- Brief graphic designers and video editors with clear creative directions.
- Ensure content quality, consistency and alignment with brand positioning.
- Develop campaign concepts for product launches, promotions and brand-building activities.

3. Client & Account Management

- Understand client requirements and business objectives.
- Participate in client meetings and present social media strategies.
- Coordinate content approvals and monthly planning.
- Manage multiple client accounts simultaneously.
- Maintain communication and ensure timely delivery.

4. Team Coordination & Execution

- Coordinate with graphic designers, video editors and copywriters.
- Assign content tasks and monitor execution timelines.
- Review creatives,



captions and content before client submission.
- Ensure consistency in quality and delivery across accounts.

5. Performance Analysis & Reporting

- Monitor reach, impressions, engagement, followers and other relevant metrics.
- Analyse content performance and identify improvement opportunities.
- Prepare monthly performance reports.
- Recommend strategy changes based on insights and results.

Required Skills & Qualifications:
- 2–4 years of hands-on experience in social media management or strategy.
- Strong understanding of Instagram, LinkedIn and Facebook.
- Excellent knowledge of content strategy and social media trends.
- Ability to develop creative campaign concepts.
- Good understanding of branding, positioning and digital marketing.
- Strong communication and presentation skills.
- Experience managing multiple client accounts.
- Ability to work with designers, editors and marketing teams.
- Working knowledge of social media analytics and scheduling tools.

Preferred Skills
- Experience working with branding, creative or digital marketing agencies.
- Understanding of premium and luxury brand communication.
- Basic knowledge of Meta Ads and performance marketing.
- Understanding of LinkedIn marketing and B2B communication.
- Knowledge of AI-powered content research and productivity tools.

Key Performance Indicators (KPIs)
- Quality and effectiveness of social media strategies.
- Timely delivery of monthly content calendars.
- Content consistency and execution quality.
- Improvement in relevant engagement and reach metrics.
- Client satisfaction and account retention.
- Quality of reporting and strategic recommendations.
- Effective coordination with the creative team.

📌 Social Media Strategist (Hyderabad)
🏢 Esperance
📍 Hyderabad