Social-First Content Writer (Ghostwriter)

Remote | Async | Autonomy-Driven

We’re hiring a social-first writer to own the brand’s voice on X and LinkedIn, and to run our newsletter, The Marketing Engineer. We build developer and marketing tools: runagents.co and selfhost.ai.

This role is for someone who has actually grown accounts and can prove it. You’ll turn raw founder input (voice notes, interviews, Slack threads, half-formed opinions) into posts people stop scrolling for. X and LinkedIn come first. The newsletter and long-form are built from what works on social.

You won’t be inventing strategy or writing generic thought leadership. You’ll write sharp, specific, opinionated content in someone else’s voice every week, without being chased.

Key Responsibilities

X + LinkedIn (primary)

- Write 15+ posts a week for the founder’s X and LinkedIn
- Write native to each platform: threads and punchy takes on X; story-led, insight-driven posts on LinkedIn. No cross-posting the same text
- Draft daily replies and comments on relevant conversations so the founder shows up where the audience already is
- Study what performs, double down on formats that work, and kill what doesn’t
- Keep a 2-week buffer of approved posts so the account never goes quiet

Founder Voice

- Run a weekly 30-minute interview with the founder and turn it into a week of content
- Mine existing material (notes, docs, calls, past posts) for angles
- Maintain a living voice guide: phrases, opinions, topics, things we never say
- Sound like a builder who knows the subject, not a LinkedIn influencer

Newsletter (secondary)

- Write one issue of The Marketing Engineer every week, built from the best-performing social ideas
- Turn winning threads into newsletter sections and SEO articles
- Grow subscribers through social: hooks, lead-ins, CTAs that convert followers into readers

Measurement

- Track weekly: impressions, engagement, follower growth,



profile visits, newsletter signups
- Report what worked and what you’re changing next week

Requirements

Experience

- 1–3 years writing for social, as a ghostwriter, creator, or in-house
- You’ve grown at least one X or LinkedIn account (yours or a client’s) and can show the numbers. This is the main filter
- Newsletter experience is a strong plus

Skills

- Writes hooks people actually stop for
- Can write clearly about technical topics (AI, devtools, marketing tech) without dumbing it down or faking depth
- Adapts to someone else’s voice quickly
- Edits ruthlessly: short, specific, no filler
- Uses AI tools for research and drafts, but the final output never reads like AI

Mindset

- Volume and consistency over perfection: ship daily, learn weekly
- Takes feedback without ego; a killed draft is part of the job
- Self-managed: no hand-holding, no reminders needed
- Actually curious about AI, developer tools, and marketing engineering

Nice to Have

- Experience ghostwriting for founders or B2B / SaaS brands
- Familiarity with schedulers (Typefully, Hypefury, Taplio) and Substack / Beehiiv
- Basic SEO understanding
- An active X or LinkedIn account of your own

What Success Looks Like

- Founder accounts post consistently every week, with zero gaps
- Follower growth and engagement trending up month over month
- Newsletter ships every week and subscriber growth is driven by social
- The founder approves most drafts without rewriting them

How to Apply

Send

1. Links to the accounts you’ve grown, with before and after numbers
2. 3 posts you wrote that performed well, and why you think they worked
3. One X post and one LinkedIn post about runagents.co or themarketingengineer.org, written as if you were the founder

Advantages

- Remote
- Fully async communication
- Deadline-driven (you control your time)
- High ownership: your work goes live under a real founder’s name
- Direct line to the founder and the product

📌 Social Media Marketing Specialist (India)
🏢 AntiChurn
📍 India