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- Employment Type: Full-Time
- Experience: 1–2 years
- CTC: ₹1.18 – 3.00 LPA
- Location: SDA Market near IIT Delhi & Block E, South Delhi, New Delhi
- Joining: Immediate

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SMARRTIF AI (OPC) Private Limited is a DPIIT-recognised EdTech startup based in New Delhi. We help non-technical professionals (marketers, analysts, operations leads, educators and career changers) move into high-demand roles across AI/ML, Generative AI and Data Analytics. Our programs start from where each learner actually is, combining customised roadmaps, real-world projects and personalised mentorship to make them genuinely job-ready, not just certified.

Beyond education, we partner with organisations through corporate training and custom AI product development.

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We are looking for a Social Media Marketing Manager to own SMARRTIF AI's presence across Instagram, LinkedIn, YouTube and Facebook. You will run our social media end to end: strategy, content, campaigns, community, creator partnerships and reporting. Your work will grow our audience, bring in enquiries for our learner programs and corporate training, and build SMARRTIF AI into a trusted name in AI education.

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- Work Mode: Hybrid
- Working Hours: 10:00 AM to 6:00 PM
- Working Days: Monday to Friday
- 3 days work from office & 2 days work from home

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- Build and own the social media strategy for each platform, aligned with enrolment and business goals.
- Plan and run campaigns for program launches, new cohorts, webinars, workshops and corporate training.
- Develop campaign concepts and turn them into transparent briefs for designers and video editors.

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- Create and oversee posts, carousels,



reels and stories in SMARRTIF AI's brand voice.
- Write captions, hooks and copy that make AI topics simple and engaging.
- Script and plan short-form videos, including learner success stories, tips and behind-the-scenes content.

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- Own the monthly content calendar and keep posting consistent across all platforms.
- Schedule and publish content using social media management tools.
- Keep visuals, tone and messaging consistent with the brand.

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- Respond to comments, DMs and story interactions promptly and on-brand.
- Monitor brand mentions, answer queries and pass genuine leads to the sales team.
- Run contests, giveaways, live sessions and engagement campaigns.

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- Find and reach out to relevant creators in AI, tech, careers and education.
- Manage collaborations end to end: briefs, deliverables, content approvals and tracking.

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- Track KPIs: reach, impressions, engagement rate, follower growth, leads and conversions.
- Prepare weekly and monthly performance reports with clear insights and next steps.
- Benchmark competitors and use the data to improve what we publish.

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- Track trends, formats, hashtags and competitor strategies in EdTech and AI.
- Research our audience to learn what content they value and where the growth opportunities are.

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- Guide social media interns and coordinate with designers, video editors and freelancers.
- Work with the founder, trainers and sales team to turn programs and learner stories into content.
- Prepare presentations, content strategy documents and monthly reviews for leadership.

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- 1–2 years of hands-on social media marketing experience, in-house or at an agency.
- Bachelor's degree in Marketing, Mass Communication, Journalism or a related field.
- Strong command of Instagram, LinkedIn, YouTube and Facebook, including reels and short-form video.
- Excellent copywriting: engaging captions, hooks and scripts.
- A creative eye for visual aesthetics and storytelling.
- Hands-on experience with scheduling tools (e.g., Buffer, Meta Business Suite) and platform analytics.
- Ability to read performance data and turn it into decisions.
- Strong organisation skills to manage multiple calendars and deadlines.
- Clear communication for team coordination and leadership reporting.
- A portfolio of social media accounts or campaigns you have managed.

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- Hands-on with Canva, CapCut or basic video editing.
- Basic knowledge of Meta Ads and LinkedIn Ads for lead generation.
- Experience in EdTech, tech or B2B marketing.
- Interest in AI and comfort using AI tools for content creation.
- A strong personal social media presence.

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- Candidates with 1–2 years of relevant social media marketing experience.
- Candidates who can join immediately.
- Candidates comfortable with a hybrid schedule at our South Delhi office.

Please include a link to your portfolio or the social media accounts you have managed with your application.

Website : https://www.smarrtifai.com/

📌 Social Media Marketing Manager (Delhi)
🏢 SMARRTIF AI
📍 Delhi