Company Description Crafting Memories is a creative keepsake brand that preserves meaningful moments through handcrafted 3D hand and feet castings and personalized art pieces. The brand specializes in custom keepsakes for babies, couples, families, parents, and pets, transforming special occasions into lasting artistic memories. Based in Raipur, Chhattisgarh, Crafting Memories combines creativity, craftsmanship, and personalized customer service to deliver unique products.

As the brand grows, it is building a team of passionate and driven individuals who value emotional connections and thoughtful design. The company’s work includes 3D hand casting, baby casting, couple and family casting, pet paw casting, and other personalized keepsakes.

Role Description The Social Media Manager will be responsible for managing Crafting Memories’ presence across social media platforms to increase brand awareness, engagement, and inquiries. This part-time, on-site role is based in Bhilai and involves planning and executing content calendars, creating posts and captions, and optimizing social media profiles. Day-to-day tasks include monitoring and responding to comments and messages, coordinating with the creative team to capture photos and videos of products and behind-the-scenes work, and running basic campaigns or collaborations to reach relevant audiences.

The Social Media





Manager will track performance metrics, suggest improvements based on insights, and ensure that the brand voice and visual identity are consistent across all channels.

Qualifications

- Solid skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence on platforms such as Instagram, Facebook, and others.
- Ability to develop and execute Content Strategy, including planning calendars, aligning posts with campaigns, and showcasing products and stories effectively.
- Effective Communication and Writing skills for crafting clear, engaging captions, replies, and messages that reflect the brand’s tone and values.
- Basic understanding of visual content (photos, short videos, reels) and familiarity with simple editing tools or mobile apps is beneficial.
- Prior experience managing social media for a brand, small business, or creative project is preferred.
- Attention to detail, creativity, and an interest in art, crafts, or personalized gifting.
- Ability to work on-site in Bhilai, collaborate with the team, and occasionally coordinate with customers or partners for content.
- Formal education in marketing, communications, design, or related fields is a plus but not mandatory if skills can be demonstrated.

📌 Social Media Manager (Bhilai)
🏢 Crafting Memories Raipur
📍 Bhilai