Key responsibilities

- Own the content strategy and calendar across Instagram, YouTube, LinkedIn, Facebook, X, WhatsApp Channel, website and blog; set the brand’s tone of voice and editorial standards.
- Build brand campaigns and product launches into always-on organic and vernacular content.
- Grow reach, followers and engagement organically; build community formats (doctor Q&As;, live sessions, policyholder stories, user-generated content) and a compliant creator program; enable employee and advisor advocacy.
- Own online reputation across social, Google reviews, app stores, Quora and complaint forums: response SLAs with Customer Service and Claims, an escalation playbook for claim complaints, social listening, share of voice and a crisis protocol.
- Own organic search growth: keyword strategy, blog and landing-page content, on-page SEO with Tech.
- Run the content dashboard (reach, engagement, organic traffic, leads, assisted policies, cost per organic lead versus paid) and report monthly to the CMO.
- Deliver an agreed share of website leads and direct sales from organic channels; support renewals, cross-sell and distribution with shareable content.
- Ensure every piece of content, including creator and employee posts,



clears the advertisement committee and IRDAI advertising norms; protect customer privacy in public replies.
- Manage agencies to outcomes; own the organic marketing budget and tool stack.

What we are looking for

- Regulatory literacy: IRDAI advertising and disclosure norms, ASCI influencer rules for BFSI and health creators, and the DPDP Act.
- Content strategy and storytelling across long-form, short video, carousels and vernacular formats; solid personal writing.
- Platform depth on Instagram, YouTube, LinkedIn, Facebook, X and WhatsApp Channels; has built a community or taken one through a step change.
- ORM and social listening (Sprinklr, Locobuzz, Brandwatch or similar); has built response playbooks and handled a crisis.
- SEO (Google Analytics 4, Search Console, Semrush or Ahrefs) and analytics and attribution (Looker Studio or Power BI).
- Commercial mindset: lead economics, acquisition cost, lifetime value, renewal; sets organic targets in business terms.
- Stakeholder management across Sales, Product, Claims, Customer Service, Compliance and Legal; agency and budget ownership.

📌 Social Media & Content Lead (Mumbai)
🏢 ManipalCigna Health Insurance Company
📍 Mumbai