About SAF International

SAF International is an international nonprofit organization working to empower underprivileged communities across South Asia through education, humanitarian aid, and sustainable development, guided by the Sikh principle of Seva.

We are seeking a creative, experienced, and organized Social Media & Content Manager to manage and grow our digital presence across Canada, Australia, and other international channels.

This position is based at our Ludhiana, Punjab office and will work closely with our Communications & Marketing Manager at our Canadian headquarters and content creators across our international teams.

Key Responsibilities

Social Media Management & Growth

- Manage SAF International's social media accounts across Instagram, Facebook, YouTube, LinkedIn, and TikTok, where applicable.
- Develop and maintain monthly content calendars aligned with international campaigns, organizational priorities, and audience interests.
- Schedule and publish content using Buffer and other relevant tools.
- Develop creative ideas to increase audience reach, engagement, followers, and awareness of SAF's work.
- Monitor comments, messages, and audience interactions, coordinating responses when necessary.

Content Planning & Coordination

- Write compelling English captions, social media stories, and campaign content that communicate SAF's humanitarian impact.
- Coordinate with staff, photographers, videographers, and local content creators across India, Nepal, Canada, and Australia to collect photographs, videos, and stories.
- Provide clear content briefs and guide team members on producing quality photographs, videos, and storytelling material.
- Train and support field teams on content collection, basic filming techniques, social media requirements, and organizational branding.




- Review content for quality, accuracy, consistency, and alignment with SAF's values before publication.
- Ensure appropriate permissions and safeguarding standards are followed when sharing stories or images of children and vulnerable communities.

Analytics & Reporting

- Monitor social media performance, including reach, engagement, follower growth, views, and content effectiveness.
- Prepare qualified monthly performance reports and presentations for international management.
- Identify trends, opportunities, and recommendations to improve social media performance.
- Track campaign performance and work with the Communications & Marketing Manager to improve content strategies.

Requirements
- 2–4 years of relevant experience in social media management, content planning, or digital communications.
- Strong written English, with the ability to produce engaging, professional, and meaningful content.
- Demonstrated experience managing organizational or business social media accounts, particularly Instagram and Facebook.
- Understanding of YouTube, LinkedIn, TikTok, Reels, Shorts, and platform-specific content strategies.
- Experience with social media scheduling tools such as Buffer, Meta Business Suite, or similar platforms.
- Ability to interpret social media analytics and prepare clear, visually presentable management reports.
- Strong organizational skills, initiative,



and the ability to coordinate multiple content contributors and deadlines.
- Comfortable collaborating with colleagues across international offices.

Preferred Skills
- Previous experience managing social media for nonprofits, charities, humanitarian organizations, or international organizations.
- Proficiency in Canva for creating professional graphics, presentations, and social media content.
- Basic video editing skills using CapCut, Adobe Premiere Pro, or similar tools.
- Punjabi and/or Hindi communication skills.
- Experience guiding or training content creators and field teams.
- Familiarity with social media advertising and campaign promotion.

Compensation & Work Location Salary: ₹30,000–₹40,000 per month, depending on experience and demonstrated skills.

Location: SAF International Office, Ludhiana, Punjab.

Employment: Full-time, office-based.

Reporting to: Communications & Marketing Manager, SAF International Canada.

How to Apply

Interested candidates should submit their resume along with links to social media accounts they have managed or a portfolio of their work.

Shortlisted applicants may be asked to complete a practical content planning and social media assessment as part of the recruitment process.

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s)

- Please share links to two social media accounts you have personally managed and explain your role in growing them.
- Which social media management, design, and analytics tools have you used professionally?
- Describe a social media campaign you managed that improved reach, engagement, or follower growth. What were the results?
- Are you willing to work full-time from our Ludhiana office for a salary within ₹30,000–₹40,000 per month?

Work Location: In person

📌 Social Media & Content Manager (Ludhiana)
🏢 SAF International
📍 Ludhiana