Company: XPPen India

Location: Nariman Point, Mumbai (On-site)

Experience: 1–3 Years

Employment Type: Full-time

CTC : 3 - 3.5 L per annum

About XPPenXPPen is a global brand specializing in digital drawing tablets, pen displays, and creative technology, with a presence in over 143 countries. In India, XPPen operates in collaboration with DNS Overseas and is rapidly expanding its presence across the creative and technology space.

We're a young, fast-moving team that enjoys experimenting with ideas, creating engaging content, and connecting with artists and creators. We're looking for someone who's creative, proactive, and excited to bring fresh ideas to life.

About the RoleWe're looking for a creative and hands-on Social Media & Content Creation Executive who loves creating content, understands social media, and can turn ideas into engaging videos.

A major part of this role involves conceptualizing, shooting, and editing content for Instagram, YouTube, and other digital platforms. Beyond content creation, you'll also be involved in social media management, influencer collaborations, marketing campaigns, product launches, and brand events.

We're looking for someone who doesn't just follow trends but can bring their own ideas to the table, experiment with different formats, and take ownership of content from start to finish.

If you enjoy being behind the camera, editing videos, brainstorming creative concepts, and staying on top of what's happening on social media, this could be a great fit.

Key Responsibilities1.

Video

Production & Content Creation (Primary Focus)

- Conceptualize, shoot, and edit engaging short-form videos for Instagram Reels, YouTube Shorts, and other platforms.
- Create product videos, unboxings, tutorials, lifestyle content, trending reels, behind-the-scenes videos, and other creative content.
- Own the content creation process from brainstorming and scripting to filming, editing, and final delivery.
- Shoot high-quality videos using smartphones, cameras, lighting, and audio equipment.
- Edit videos with strong hooks, engaging storytelling, captions, transitions, music, and sound effects.




- Experiment with new filming techniques, video formats, editing styles, and creative concepts.
- Stay updated with social media trends and identify opportunities to adapt them for the brand.
- Capture and create content at exhibitions, events, college activations, workshops, and influencer collaborations.
- Work closely with the marketing team to develop content for campaigns and product launches.

2.

Social Media

Management & Digital Marketing
- Assist in planning and executing monthly content calendars for XPPen and associated brands.
- Brainstorm creative ideas for social media posts, reels, campaigns, and audience engagement.
- Write engaging scripts, video hooks, captions, and social media copy.
- Schedule and publish content across Instagram, YouTube, LinkedIn, and other platforms.
- Help manage the brand's social media presence, including comments, DMs, and community interactions.
- Monitor content performance, identify what works, and suggest ways to improve reach and engagement.
- Support the execution of digital marketing campaigns, contests, giveaways, and promotional activities.
- Ensure content is aligned with the brand's identity and communication style.

3.

Influencer

Collaborations, Campaigns & Events
- Assist in identifying and reaching out to relevant influencers, artists, and content creators.
- Coordinate with creators for collaborations, content deliverables, and campaign execution.
- Support the planning and execution of product launches, creative campaigns, and community initiatives.
- Participate in brand events, exhibitions, workshops, and college activations.
- Capture engaging behind-the-scenes and event content for social media.
- Bring new ideas for audience engagement, community-building activities, and creative marketing initiatives.




- Coordinate with internal teams and external partners to ensure marketing activities run smoothly.

Requirements
- 1–3 years of experience in video creation, video editing, social media, or digital marketing.
- Strong video editing skills using Premiere Pro, DaVinci Resolve, CapCut, Final Cut Pro, or similar software.
- Comfortable independently shooting and editing videos using smartphones or skilled cameras.
- Valuable understanding of lighting, framing, composition, audio, and visual storytelling.
- Strong understanding of Instagram Reels, YouTube Shorts, social media trends, and what makes content engaging.
- Ability to conceptualize, script, shoot, and edit content with minimal supervision.
- Basic knowledge of Canva, Photoshop, or other design tools.
- Positive writing skills for captions, scripts, and social media communication.
- Creative mindset with a willingness to experiment and try new ideas.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Valuable communication skills and the confidence to coordinate with creators, partners, and internal teams.
- Interest in art, design, animation, gadgets, or technology is a plus.
- Must be based in Mumbai and available to work on-site from our Nariman Point office.

Important: Candidates must share a portfolio or samples of videos they have personally filmed and edited. Relevant video work will be a key part of the shortlisting process. What We Offer

- Work with a young, creative, and collaborative team where your ideas genuinely matter.
- Creative freedom to experiment with different video formats, concepts, and storytelling styles.
- Hands-on involvement in content creation, social media, influencer marketing, and brand campaigns.
- Opportunities to collaborate with artists, influencers, and creative communities across India.
- Be part of product launches, exhibitions, workshops, and exciting brand events.
- Access to XPPen products and creative tools.
- Opportunities to take ownership of projects, develop new skills, and grow with the brand.

📌 Social Media Content Creator (Mumbai)
🏢 XP-Pen India
📍 Mumbai