Preferred candidate profile

Senior Marketing Manager (IT Services & Products)Position: Senior Marketing Manager

Experience: 14+ Years

Location: Cyber Towers, HITEC City, Hyderabad

Work Mode: Work from Office

Availability: Immediate Joiners PreferredAbout the RoleWe are looking for a energetic and experienced Senior Marketing Manager with over 14 years of experience in IT Services and IT Products marketing. The candidate should have a strong understanding of B2B marketing, presales support, channel partnerships, marketing strategy, and business development initiatives.The individual will be responsible for driving marketing initiatives, strengthening our market presence, supporting the sales and presales teams, developing marketing collateral, building channel partnerships, and organizing webinars and other promotional activities.The ideal candidate should be a proactive, hands-on marketing professional with excellent communication, presentation, interpersonal, and stakeholder management skills.Key Responsibilities1.

Strategic

Marketing & Business Development

- Develop and execute marketing strategies for IT Services and IT Products.
- Identify potential markets, business opportunities, and target customer segments.
- Strengthen brand visibility and market positioning.
- Work closely with leadership and sales teams to align marketing initiatives with business objectives.

2. Presales & Sales Support

- Work closely with sales and presales teams to support business acquisition.
- Prepare presentations, capability decks, proposals, and client-specific marketing collateral.
- Support RFP/RFI responses and prepare relevant documentation.




- Develop value propositions and service offerings for prospective clients.

3. Channel Partner Development

- Identify, establish, and manage channel partnerships and strategic alliances.
- Explore opportunities with technology partners, IT vendors, and business associates.
- Develop partner engagement strategies and joint marketing initiatives.
- Support collaborative business development activities.

4. Marketing Collateral & Templates

- Develop standardized marketing templates, presentations, brochures, company profiles, and service-specific documents.
- Create reusable templates for proposals, client presentations, case studies, and marketing communications.
- Ensure consistency in branding and corporate communication.

5. Webinars & Marketing Campaigns

- Plan, organize, and conduct webinars, online events, and technology-focused sessions.
- Coordinate with internal technical teams and external stakeholders for knowledge-sharing sessions.
- Drive digital marketing campaigns, lead-generation initiatives, and promotional activities.
- Track campaign effectiveness and identify areas for improvement.

6. Stakeholder & Team Coordination

- Collaborate with senior management, sales, presales, delivery, and technical teams.




- Coordinate marketing initiatives with internal and external stakeholders.
- Monitor marketing performance and provide periodic updates to management.

Mandatory Skills & Prerequisites

1. Excellent verbal and written communication skills.
2. Strong presentation, interpersonal, and stakeholder management capabilities.
3. 14+ years of relevant experience in IT Services / IT Products marketing.
4. Proven exposure to B2B marketing and enterprise sales support.
5. Hands-on experience in presales, proposals, and marketing collateral development.
6. Experience in developing and managing channel partnerships.
7. Ability to independently plan and conduct webinars and marketing events.
8. Strong organizational, coordination, and execution capabilities.
9. Ability to work closely with senior leadership and drive initiatives independently.

Preferred Candidate Profile

- Senior-level marketing professional with a proven track record in the IT industry.
- Experience working with IT Services companies, technology providers, or IT Product organizations.
- Ability to combine strategic thinking with hands-on execution.
- Self-driven, articulate, proactive, and result-oriented.
- Comfortable interacting with CXOs, business leaders, technology partners, and prospective clients.

Additional Requirements

- Work Location: Cyber Towers, HITEC City, Hyderabad.
- Work Arrangement: Full-time, Work from Office.
- Experience: 14+ Years.
- Joining: Immediate availability is strongly preferred.

Interested candidates may share their updated profiles along with their current CTC, expected CTC, and notice period / availability.

📌 Senior Marketing Manager - IT Services And IT Products (Hyderabad)
🏢 Processq India
📍 Hyderabad