- Own and deliver organic search strategies that support business goals across Motherhood portfolio of sites
- Drive initiatives around technical audits, site architecture, structured data, keyword strategies and internal linking.Innovate and experiment.
- Stay on the cutting edge of what’s next in search and customer journeys.
- Defining and executing the SEO strategy across content, tech, and off-siteLeading keyword research, chance analysis, and roadmap creation.
- Managing site audits and working with developers to implement fixes.
- Aligning content with search intent, user journeys, and conversion goals
- Overseeing backlink profiles, link-building strategy, and digital PR efforts
- Collaborating with content, UX, and brand teams to improve performance
- Reporting rankings, traffic, and ROI to stakeholdersManaging SEO budgets and external vendor relationshipImplement local and international SEO techniques across local (Google My Business listings) and international website