1. Corporate Marketing Strategy: Develop and execute corporate marketing strategies aligned with the hospital's business objectives, growth plans, and brand positioning.

2. Corporate Business Development: Identify and establish business relationships with corporate organizations, multinational companies, public sector undertakings, industrial establishments, and other institutional clients.

3. Corporate Account Management: Build and maintain long-term relationships with key corporate clients to strengthen partnerships, improve client retention, and generate repeat business.

4. Revenue Generation: Develop business plans to achieve assigned revenue targets through corporate tie-ups, healthcare service agreements, and institutional partnerships.

5. New Client Acquisition: Identify prospective corporate clients, conduct business presentations, negotiate commercial terms, and facilitate the execution of corporate healthcare agreements.

6. Corporate Healthcare Tie-ups: Develop and manage corporate partnerships for employee health check-ups, preventive healthcare programmes, outpatient services, inpatient services, and other hospital offerings.

7. Employee Health and Wellness Programmes: Plan and coordinate corporate health camps, wellness initiatives, preventive screening programmes, medical awareness sessions, and employee health assessments.

8. Corporate Health Check-up Packages: Collaborate with clinical, operations, and finance teams to develop customized health check-up packages and healthcare solutions based on corporate client requirements.

9. Key Account Management: Manage strategic corporate accounts, understand their healthcare needs, monitor service delivery, and identify opportunities to expand business within existing accounts.

10. Market Research and Analysis: Conduct market research to identify emerging corporate segments, assess competitor activities, evaluate market trends,



and identify opportunities for business expansion.

11. Brand Promotion: Strengthen the hospital's brand visibility among corporate stakeholders through targeted marketing campaigns, corporate presentations, networking initiatives, and business development activities.

12. Commercial Negotiations: Negotiate pricing, service agreements, payment terms, and other commercial arrangements with corporate clients in coordination with the finance and management teams.

13. Cross-Functional Coordination: Work closely with hospital operations, clinical departments, health check-up units, patient services, billing, finance, and other relevant teams to ensure seamless service delivery to corporate clients.

14. Corporate Client Experience: Monitor client satisfaction, address service-related concerns, coordinate issue resolution, and implement measures to improve the overall corporate client experience.

15. Business Performance Monitoring: Track corporate revenue, client acquisition, agreement renewals, health check-up volumes, patient referrals, and other key business performance indicators.

16. Corporate Account Expansion: Identify opportunities to expand services within existing accounts through additional employee health programmes, specialty consultations, preventive screening, and other appropriate healthcare offerings.

17. Networking and Stakeholder Engagement: Represent the hospital at corporate meetings, industry forums, business networking events,



and relevant healthcare conferences to establish new business relationships.

18. Team Management: Lead, guide, and monitor corporate marketing executives and business development teams to ensure effective client coverage, productivity, and achievement of business targets.

19. MIS and Management Reporting: Prepare periodic business reports, corporate account performance reviews, revenue forecasts, pipeline reports, and presentations for senior management.

20. Budget Management: Develop and monitor corporate marketing budgets, client engagement expenses, promotional activities, and other assigned expenditures to ensure cost-effective business development.

21. Contract and Agreement Management: Coordinate with legal, finance, and relevant internal teams for the preparation, review, renewal, and documentation of corporate agreements and service-level commitments.

22. Corporate Credit and Payment Coordination: Coordinate with finance and billing teams to monitor outstanding corporate payments, resolve billing discrepancies, and support timely collection in accordance with agreed credit terms.

23. Service Quality and SLA Monitoring: Monitor service delivery against agreed service-level commitments and coordinate corrective actions to maintain corporate client satisfaction.

24. Compliance and Ethical Marketing: Ensure all corporate marketing activities, commercial arrangements, promotional communications, and healthcare partnerships comply with applicable laws, organizational policies, patient confidentiality requirements, and ethical healthcare marketing practices.

25. Strategic Planning and Business Growth: Develop annual corporate marketing plans, identify current market segments, evaluate business opportunities, and recommend strategies to improve corporate revenue, market penetration, and long-term organizational growth.

📌 Senior Manager - Group Revenue Team (Chennai)
🏢 Apollo Group
📍 Chennai