DGMAX / POSITION DESCRIPTION

Senior Digital Marketing &

CRM Automation Specialist

GoHighLevel Paid Media Websites & Integrations

CRM-FIRST ROLE | 5+ YEARS OF RELEVANT EXPERIENCE | HANDS-ON EXECUTIONAbout the role

DGMAX is a performance marketing and automation agency helping businesses generate, manage, and convert leads. We are hiring an experienced, hands-on specialist to own the systems connecting advertising, websites, lead capture, CRM, automated follow-up, and measurable sales outcomes.

This is not a content-only or campaign-coordination role. Your primary responsibility will be to build, improve, and scale CRM solutionsespecially in GoHighLevelwhile also managing paid advertising and website/funnel execution for multiple client accounts.

What you will own

1 | CRM architecture, GoHighLevel & automation top priority

- Build and manage CRM systems: Set up and maintain GoHighLevel agency/client sub-accounts, contact records, custom fields, tags, pipelines, opportunity stages, permissions, calendars, forms, and dashboards.
- Design end-to-end automations: Create and troubleshoot lead routing, email/SMS follow-up, appointment booking and reminders, lead nurturing, reactivation, sales handoffs, and lifecycle workflows. Integrate WhatsApp where supported.
- Create reusable agency products: Build standardized funnels, workflows, templates, and GoHighLevel snapshots that can be deployed repeatedly as packaged client solutions; support SaaS-style offerings where applicable.
- Connect the stack: Integrate Meta Lead Ads, website forms, Google tools, email/telephony providers, and third-party apps using native integrations, Zapier/Make, APIs, or webhooks as needed.
- Own reliability and quality: Test every lead-to-CRM journey, fix failed automations or sync issues, maintain clean data and consent practices, document configurations, and support client onboarding.

2 | Paid media & conversion performance

- Run performance campaigns: Plan, launch, test,



and optimize Meta (Facebook/Instagram) and Google Ads campaigns with a explicit focus on qualified leads, appointments, and cost efficiency.
- Track real outcomes: Implement and validate conversion events, Meta Pixel/Conversions API where appropriate, GA4, Google Tag Manager, UTM attribution, and CRM-to-campaign reporting.

3 | Websites, landing pages & marketing operations

- Build conversion paths: Create, maintain, and improve landing pages, forms, and funnels using WordPress/Elementor and GoHighLevel; ensure mobile usability, tracking, and functional lead capture.
- Improve the complete funnel: Identify where leads are lost between ad click, inquiry, contact, booking, and sale; implement changes with clear performance measurements.

4 | Client delivery & accountability

- Manage several client accounts independently, prioritize work, communicate requirements clearly, and document fixes, launches, and handovers.
- Report on lead quality, cost per lead, speed to lead, appointment rate, pipeline progression, and conversion outcomesnot just clicks or impressions.

Minimum qualifications required

- At least 5 years of hands-on experience spanning both CRM management/implementation and digital marketing, preferably in an agency or multi-brand environment.
- A proven track record of personally building and troubleshooting CRM pipelines, integrations, automations, and lead management processesnot only entering data or supervising vendors.
- Strong practical experience managing Meta Ads and Google Ads, including campaign optimization, budgets, lead generation, and conversion tracking.




- Ability to build or modify WordPress/Elementor pages and lead-generation funnels, and diagnose form, tracking, or conversion issues.
- Working knowledge of analytics, reporting, Zapier/Make or comparable integration tools, and structured troubleshooting.
- Strong written communication, project ownership, attention to detail, and comfort working directly with client stakeholders.

Strongly preferred

- Direct GoHighLevel experience with workflows, multi-client sub-accounts, pipelines, calendars, snapshots, and reusable/white-label solutions. Deep expertise in another CRM (e.g., HubSpot, ActiveCampaign, Salesforce) is acceptable if you can demonstrate fast adaptation.
- Experience with WhatsApp Business integrations, email/SMS deliverability, workflow QA, lead-source attribution, and CRM data governance.
- Experience packaging CRM automations or funnels into repeatable services for different business categories.

What success looks like

- You can independently map an ad-to-sale process, implement the CRM workflow, test every step, and explain the results.
- Existing accounts have cleaner data, faster lead response, fewer missed inquiries, and reliable conversion reporting.
- DGMAX has documented, reusable GoHighLevel assets that reduce setup time and support current client offerings.

How to apply Please submit your resume and two short examples of work you personally implemented: (1) a CRM automation, integration, or GoHighLevel build; and (2) a paid advertising or website-funnel project with measurable outcomes. Redacted screenshots, workflow diagrams, or a brief walkthrough are welcome. Shortlisted candidates may complete a practical CRM and lead-funnel exercise.

We are seeking a builder and problem-solver who can execute, troubleshoot, and improve the entire lead-generation system.

DGMAX | Senior Digital Marketing & CRM Automation Specialist

📌 Senior Digital Marketing & CRM Automation Specialist (Ahmedabad)
🏢 Infilysis
📍 Ahmedabad