What you'll own :

1. Performance Marketing & Conversion Copy

Write conversion led copy for Meta, Google, YouTube, and other digital advertising platforms.

Develop compelling hooks, headlines, primary text, CTAs for performance Ads

Work with performance team to analyse campaign results and refine copy based on insights

2. Campaign Ideation & Creative Storytelling

Contribute to campaign concepts and big ideas across brand and performance marketing.

Develop scripts and storylines for short-form video content

3. Social Media & Content

Write and oversee copy for social media posts, reels, carousels, and campaign-led content.

Spot cultural moments, trends, and audience insights that can inspire relevant content.

4. CRM & Customer Communication

Craft persuasive copy for email, WhatsApp, push notifications, and other customer touch points.

Develop communication for lead nurturing, remarketing, abandoned enquiries, seasonal campaigns, and repeat bookings.

5. Brand Voice & Collaboration

Maintain a consistent brand voice across campaigns and customer touch points while adapting tone to the platform and objective.

Collaborate with designers, video producers, and performance marketers to ensure copy and creative work together effectively.

Work on multiple briefs simultaneously,



manage feedback, and deliver quality work within campaign timelines.

Use AI tools and emerging creative workflows to accelerate ideation and iteration without compromising originality or quality.

What We’re Looking For

4–5 years of experience in copywriting, preferably in digital-first brands

Robust experience writing performance marketing copy.

A sharp understanding of hooks, storytelling, audience intent, CTAs, and persuasive messaging.

Ability to write short, punchy copy for ads as well as longer scripts and campaign narratives.

An understanding of digital advertising metrics and how creative messaging impacts campaign performance.

A proactive, curious mindset and the ability to move between strategic thinking and hands-on execution.

What Will Set You Apart

Experience writing for performance-led brands where creative output is closely tied to business outcomes.

A portfolio showcasing ad creatives that have driven measurable results.

Experience developing UGC scripts, creator briefs, and video-first advertising concepts.

- A genuine interest in travel, destinations, and what motivates people to explore the world.

📌 Senior Copywriter (Chennai)
🏢 Pickyourtrail
📍 Chennai