Key Responsibilities:

Brand Identity &

- Design Systems

- Develop, evolve, and maintain core brand identity systems, logos, color palettes, iconography, and typography guidelines for Petromin Corporation and its business verticals.
- Translate brand strategy into high-impact visual design concepts, key visuals, and comprehensive brand collateral across digital, print, environmental, and retail channels.
- Build, update, and manage standardized design templates, master pitch decks, and component libraries within Figma, Adobe Creative Cloud, Google Docs, and any other design tools.
- Oversee other designers and give feedback on visuals ensuring consistency across all platforms and formats.

Creative Execution &

- Artwork Production

- Hands-on design and production of brand collateral, including social media artwork, corporate publications, marketing campaigns, event staging, outdoor advertising, packaging, and signage.
- Ensure meticulous precision in dual-language (Arabic and English) typography, grid systems, page layouts, and visual hierarchy.
- Prepare print-ready art files (pre-press setup, color separation, bleed, trim marks, color matching via Pantone/CMYK) for external vendors and printers.
- Produce motion graphics, animated social media assets, and short-form video visuals to support digital campaign requirements.

Asset Management &

- Design Operations

- Manage, curate, and organize the central Digital Asset Management (DAM) repository, ensuring clean file organization, vector source preservation, and proper metadata labeling.
- Establish standardized design asset distribution workflows and maintain master source files for all official brand logos, fonts, and imagery.




- Continuously audit and update interactive digital brand guidelines and online design systems.

Agency &

- Production Supervision

- Provide design oversight and technical guidance to external creative agencies, design freelancers, production houses, printers, and fabricators.
- Review, critique, and sign off on agency artwork submissions, color proofs, sample prints, and physical mockups to ensure exact compliance with brand standards.
- Collaborate with vendors on technical specifications for physical brand rollouts, signage cladding, environmental graphics, and exhibition booths.

Cross-Functional Brand Stewardship

- Serve as the primary design subject matter expert across internal business units, advising marketing leads on best practices for visual execution.
- Review vertical marketing collateral and dealer design assets for brand alignment prior to public release, maintaining an artwork approval log.
- Collaborate closely with internal content creators and marketers to turn abstract strategic ideas into visually compelling stories.

Requirements

Must have

- 5+ years of hands-on experience as a Senior Brand Designer, Visual Designer, or Art Director within a corporate in-house brand team or creative agency.
- An outstanding creative portfolio demonstrating comprehensive brand identity creation, dual-language typography, multi-channel design execution,



and systematic design thinking.
- Expert mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects) and Figma design systems.
- Deep understanding of Arabic typography principles, letterform layout aesthetics, and bilingual design harmony (Arabic &
- English).
- Thorough technical expertise in print pre-press processes, color management systems (CMYK, RGB, Pantone), file formats, and physical material specifications.
- Fluency in spoken and written Arabic and English.
- Proficiency in integrating generative AI design tools (e.g., Midjourney, Adobe Firefly, DALL-E) into rapid concepting, moodboarding, and creative workflow optimization.

Valuable to have

- Prior design experience in the automotive, mobility, energy, retail, or industrial sectors within the GCC region.
- 3D visualization and spatial design skills (Blender, Cinema 4D, SketchUp) for retail environments, signage, and exhibition booths.
- Motion graphics design, video editing, and UI/UX design foundational knowledge.

Competencies

- Craft &
- Precision:

Uncompromising dedication to design detail, kerning, color accuracy, and polished layout composition in both Arabic and English.
- Creative Problem Solving: Ability to convert complex business and strategic briefs into clean, inspiring, and functional visual designs.
- Ownership &
- Drive: Takes full accountability for creative deliverables from initial concept to final release without requiring close supervision.
- Pace &
- Agility: Comfortably manages multiple design streams, shifting priorities, and tight deadlines across cross-functional teams and time zones.

📌 Senior Brand Designer (New Delhi)
🏢 Petromin
📍 New Delhi