1. Role & responsibilities

A. Marketing Strategy & Business Development-

- Develop and execute B2B and B2C sales and marketing strategies to drive passenger footfall and revenue generation.
- Identify and develop new business opportunities through institutional tie-ups, corporate partnerships, travel agents and direct customer acquisition.
- Develop strategies for both individual pilgrims (B2C) and group bookings, tour operators and institutional customers (B2B).
- Drive customer acquisition through targeted marketing campaigns and promotional activities.

B. Institutional & Strategic Partnerships-
- Develop and manage B2B relationships with travel agencies, tour operators, hotels, airlines, hospitality groups, pilgrimage organizers and corporate clients.
- Build strategic partnerships to increase bookings, passenger footfall and overall project revenue.
- Develop B2C customer engagement initiatives to enhance direct bookings and customer conversion.

C. Digital Marketing & Brand Development
- Plan and execute social media advertising campaigns across platforms such as Facebook, Instagram, YouTube and LinkedIn.
- Hands-on experience in paid digital advertising, including Google Ads, Meta Ads and other online promotional platforms.
- Develop and implement digital customer acquisition strategies through SEO, SEM, social media marketing and online campaigns.
- Monitor campaign performance, customer engagement, lead generation, conversion rates and return on advertising spend (ROAS).
- Drive online ticket sales through digital platforms, travel portals and strategic booking partnerships.
- Manage digital brand positioning, promotional campaigns, influencer collaborations and online reputation management.

2. Qualification & Experience

- MBA / Postgraduate qualification in Marketing, Sales,



Tourism Management or Business Administration.
- 812 years of relevant experience in Sales, Marketing, Business Development and Revenue Generation.
- Proven experience in both B2B and B2C sales and marketing, preferably in customer-facing and service-oriented businesses.
- Hands-on experience in social media advertising, paid digital campaigns, Google Ads, Meta Ads and online customer acquisition.
- Experience in developing strategic partnerships, institutional tie-ups, distribution channels and direct customer acquisition.
- Experience in current business launches, commercial operations and revenue enhancement initiatives will be an advantage.

3. Preferred Industry Background

Preferred industries

Candidates from the following industries will be preferred:

1. Aviation: Airline sales and marketing, passenger acquisition, route promotion, distribution partnerships and revenue management.
2. Hospitality: Hotel chains, resorts, tourism companies, destination management and customer experience management.
3. Retail: Retail sales and marketing, customer acquisition, promotional campaigns, loyalty programmes and revenue generation.
4. Tourism & Travel: Travel agencies, tour operators, pilgrimage tourism, destination marketing and online travel platforms.
5. Entertainment & Leisure: Amusement parks, theme parks, recreational destinations and visitor attraction businesses.

4. Additional Key Competencies

- Strong understanding of B2B and B2C sales models.
- Expertise in social media advertising and digital campaign management.
- Ability to drive online and offline customer acquisition.
- Strong understanding of customer behaviour, passenger engagement and conversion strategies.
- Commercial orientation with a focus on revenue growth, sales targets and marketing ROI.

📌 Sales & Marketing (Gurugram)
🏢 G R INFRAPROJECTS
📍 Gurugram