Marketing Executive – Maharishi Global Education

Department: Marketing & Admissions

Designation: Marketing Executive

Organisation: Maharishi Global Education

Location: Chennai / Branch Locations

Reporting To: Marketing Manager / Admission Manager

1. Job Objective

To promote Maharishi Global Education's academic programmes, generate prospective student enquiries, develop institutional partnerships and drive student admissions through effective B2B and B2C marketing initiatives. The Marketing Executive will be responsible for increasing brand awareness, building relationships with schools and parents, and achieving assigned enquiry generation and admission targets.
1. Key Responsibilities

A. Direct Marketing & Lead Generation

- Generate student enquiries for JEE, NEET, Foundation and Integrated Classroom Programmes.
- Conduct direct marketing activities targeting students and parents from Classes 5 to 12.
- Identify potential student catchment areas and implement local marketing activities.
- Conduct parent interactions, counselling support and admission promotional activities.
- Follow up with prospective parents and convert enquiries into admissions.

B. School Outreach & Institutional Marketing (B2B)

- Identify and develop relationships with schools, principals, teachers and educational institutions.
- Arrange school visits, student awareness programmes and career guidance sessions.
- Promote Maharishi Global Education programmes through school-level activities.
- Explore opportunities for institutional tie-ups, seminars, workshops and scholarship examinations.
- Develop and maintain a database of schools and institutional contacts.

C. Digital & Online Marketing

- Coordinate digital marketing campaigns through social media platforms.
- Promote academic programmes, scholarship examinations, achievements and admission campaigns.
- Support WhatsApp marketing, Instagram, Facebook and other promotional activities.




- Coordinate with the digital marketing team for online lead generation.
- Monitor campaign performance and provide feedback for improving lead quality.

D. Events & Promotional Activities

- Organise and participate in education exhibitions, career guidance programmes and parent awareness meetings.
- Coordinate promotional activities for MSAT (Maharishi Scholarship cum Admission Test).
- Conduct promotional campaigns for Foundation, JEE and NEET programmes.
- Distribute brochures, flyers and other marketing materials.
- Ensure effective execution of admission campaigns and promotional events.

E. Enquiry Management & Admission Conversion

- Maintain proper records of enquiries generated through various marketing channels.
- Coordinate with the Admissions Team for timely enquiry follow-up.
- Monitor enquiry-to-admission conversion ratios.
- Support the admissions team in achieving monthly and annual enrolment targets.
- Maintain regular communication with prospective students and parents.

F. Reporting & Performance Monitoring

- Submit daily activity reports and weekly marketing performance reports.
- Maintain school visit reports, lead databases and campaign details.
- Track marketing expenditure and promotional activity effectiveness.
- Prepare monthly reports covering enquiries, conversions and admissions.
- Work towards achieving assigned monthly marketing and admission targets.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on:
- Number of qualified student enquiries generated.
- Number of school visits and institutional tie-ups.




- Number of parent meetings and student interactions.
- Enquiry-to-admission conversion rate.
- Admissions generated through individual marketing activities.
- Digital campaign leads and lead quality.
- Successful execution of promotional events and MSAT campaigns.
- Achievement of assigned monthly and annual targets.

1. Educational Qualification & Experience

- Any Bachelor's Degree.
- 1–4 years of experience in marketing, preferably in the education sector.
- Experience in educational institutions, coaching centres or school marketing will be an added advantage.
- Freshers with excellent communication and marketing skills may also be considered.

1. Required Skills & Competencies

- Excellent communication and interpersonal skills.
- Strong presentation and convincing abilities.
- Good networking and relationship-building skills.
- Knowledge of local school networks and educational markets.
- Basic knowledge of digital and social media marketing.
- Proficiency in MS Excel, Word and PowerPoint.
- Ability to work independently and achieve targets.
- Willingness to travel for school visits and promotional activities.
- Strong coordination, follow-up and reporting skills.

1. Personal Attributes

- Target-oriented and self-motivated.
- Proactive in identifying new business opportunities.
- Professional approach towards parents, students and institutional partners.
- Positive team coordination and time management.
- Commitment to organisational growth and admission objectives.

1. Expected Outcome

To strengthen Maharishi Global Education's presence in the education market, expand its school and parent network, generate quality student enquiries and contribute significantly towards achieving the organisation's admission targets. Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Sales & Marketing Executive (Chennai)
🏢 Maharishi Global Education Private
📍 Chennai