We are looking for a driven Field Sales Executive to grow our presence in established boutique bookstores and in schools. You will focus on independent, long-standing bookshops known for their physical presence, such as Faqir Chand and Fictionary, rather than large chains or book superstores. Alongside retail, you will build our institutional channel through school library seeding and networking with schools and institutions to distribute our books.

You will own the full cycle in your territory: prospecting by phone, visiting bookshops and schools in person, securing orders, and making sure our titles are well displayed and promoted.

Key responsibilities

Retail sales and business development

- Identify, approach and onboard recent retail outlets (bookstores, stationery stores, school supply shops, supermarkets, modern trade and chain stores) in the assigned territory.
- Make regular cold and follow-up calls to retailers to introduce titles, share catalogues and fix meetings.
- Conduct daily field visits to existing and prospective outlets to pitch products, take orders and negotiate terms.
- Achieve monthly and quarterly sales targets for volume, value and new-account acquisition.
- Promote new releases, bestsellers and seasonal titles (e.g. academic season, festivals, book fairs).

Retail outlet marketing

- Plan and execute in-store marketing: shelf placement, window and counter displays, posters, standees and point-of-sale material.
- Run outlet-level promotions, author events, book launches and discount schemes in coordination with the marketing team.
- Ensure planogram compliance and maximum visibility of our titles against competitors.

Account management

- Build strong, long-term relationships with store owners, purchase managers and floor staff.
- Monitor stock levels at outlets, suggest reorders and manage returns and replacements.
- Coordinate with the distribution and dispatch teams for timely delivery of orders.




- Follow up on payments and collections and keep outstanding dues within agreed limits.

Market intelligence and reporting

- Track competitor titles, pricing, schemes and display activity in the territory.
- Share retailer feedback on reader demand and trends with the editorial and marketing teams.
- Maintain daily call and visit reports, order records and pipeline updates in the CRM or reporting tool.
- Submit weekly and monthly sales reports to the Marketing Manager.

Requirements

Experience and education

- 2–3 years of field sales experience in the publishing industry (trade books, academic, educational, children’s or magazine publishing).
- Proven track record of selling to retail outlets and meeting sales targets.
- An existing network of bookstores and retailers in the territory is a strong advantage.
- Graduate in any discipline; an MBA or diploma in Sales & Marketing is a plus.

Skills

- Strong communication and negotiation skills, both on the phone and face to face.
- Good understanding of book retail: trade discounts, credit terms, returns, seasonality and title assortment.
- Ability to plan beat routes and manage time across multiple outlet visits per day.
- Working knowledge of MS Excel, email and CRM or sales-reporting apps.
- Fluency in English and the local language(s) of the territory.

Other requirements

- Willingness to travel extensively within the territory.
- Self-motivated, target-driven and comfortable working independently in the field.

Key performance indicators

- Monthly and quarterly sales revenue against target
- Number of new retail outlets onboarded
- Number of outlet visits and productive calls per day
- Repeat orders and active outlet coverage in the territory
- In-store display and promotion compliance
- Collection efficiency and outstanding dues

How to apply Send your CV to [[email protected]] with the subject line “Field Sales Executive – Retail”. Please mention your current territory, the publishers you have worked with, and your current and expected salary.

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📌 Sales Executive (Delhi)
🏢 MyndCanvas
📍 Delhi