- Developing and overseeing the marketing strategy, which revolves around advertising pharmaceutical products
- Promoting recent products to health care service providers
- Developing strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development
- Evaluating the effectiveness of promotion and advertising programs and suggesting improvements
- Researching and analyzing market trends and competitors, and converting the raw data into detailed reports and actionable insights
- Evaluating and assessing the strengths and weaknesses of competitive products and developing comparative statistics and metrics
Requirements
- Bachelor’s degree in Marketing, Business, or Health Sciences (MBA is a plus)
- 3–5 years of work experience, preferably with pharmaceutical products
- Working knowledge of the pharmaceutical development process and health care environment, as well as thorough understanding of marketing business processes
- Understanding of healthcare system, markets and stakeholders, and competitive dynamics
- Familiarity with latest trends and best practices in the pharmaceutical field
- Project management and prioritization skills
- Ability to meet deadlines and complete projects within budget