Company Description JSW Paints is part of the US$ 23 billion JSW Group and complements the Group’s steel and cement businesses in home-building and maintenance. The company focuses on both Industrial Coatings and Decorative Paints, aiming to be a thoughtful paint brand that responds to emerging consumer needs.

Its approach emphasizes state-of-the-art technology, execution excellence, and sustainability across products and processes. JSW Paints is driven by innovation and thoughtful disruption to redefine how paints are made, marketed, and used. The brand aspires to inspire consumers to “Think Beautiful,” reflecting a belief that beautiful thoughts can transform spaces and the world.

Role Description This is a full-time, on-site Sales and Marketing Specialist role based in Kottarakara. The role involves generating and managing leads, conducting sales visits to dealers, distributors, and key customers, and presenting JSW Paints’ product portfolio to drive conversions and market share.

The specialist will support local marketing initiatives, execute promotional campaigns, and collect market intelligence on competitors, pricing, and consumer trends. Day-to-day responsibilities include maintaining strong customer relationships, addressing inquiries and service issues, coordinating product training and demonstrations for channel partners,



and achieving assigned sales targets. The role also requires collaboration with internal teams to ensure timely deliveries, effective merchandising, and consistent brand visibility in the assigned territory.

Qualifications

- Robust Communication and Customer Service skills to interact effectively with customers, channel partners, and internal teams.
- Proven Sales abilities, including lead generation, negotiation, and closing, with experience in field sales or FMCG/paint industry preferred.
- Sales Management and Training skills to manage pipelines, support dealer development, and conduct product and sales training sessions.
- Ability to work independently in an in office, field-focused role, with good time management and territory planning capabilities.
- Basic understanding of marketing principles, local market activation, and brand promotion activities.
- Comfort with using MS Office or similar tools for reporting, forecasting, and maintaining customer records.
- Educational background in Business, Marketing, or a related field is beneficial; relevant experience in paints, building materials, or consumer goods is an advantage.
- Willingness to travel within the Kottarakara region and adapt to dynamic market conditions.

📌 Sales And Marketing Specialist (Kottarakkara)
🏢 JSW Paints
📍 Kottarakkara