- Plan, execute and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Develop performance marketing strategies focused on lead generation, conversions, traffic and brand growth.
- Manage advertising budgets and optimise campaigns to achieve better ROI and ROAS.
- Monitor and analyse campaign performance using metrics such as CPL, CPA, CPC, CTR, CPM and conversion rates.
- Conduct audience research, competitor analysis and keyword research.
- Create and implement A/B testing strategies for ad creatives, copies, audiences and landing pages.
- Coordinate with the creative and content teams to develop high-performing ad creatives and video campaigns.
- Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
- Prepare regular campaign performance reports with actionable insights.
- Identify opportunities to improve campaign efficiency,
lead quality and overall marketing performance.
- Manage multiple client accounts and ensure timely execution of campaigns.
Required Skills &
Qualifications
- 2–4 years of hands-on experience in performance marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Good understanding of lead generation and conversion campaigns.
- Experience with Google Analytics 4, Google Tag Manager and tracking tools.
- Strong analytical and problem-solving skills.
- Ability to manage multiple advertising accounts and budgets.
- Understanding of landing page optimisation and conversion funnels.
- Good communication and reporting skills.
Preferred Experience
- Experience working in a digital marketing agency.
- Experience handling hospitality, real estate, lifestyle, retail or service-based brands.
- Knowledge of remarketing, custom audiences and conversion optimisation.
- Meta Blueprint or Google Ads certifications will be an added advantage.