Responsibilities

- Develop and implement comprehensive performance marketing strategies focused on lead generation across multiple digital channels.
- Execute Account Based Marketing (ABM) campaigns to target key accounts and decision-makers, driving quality lead acquisition.
- Create, manage, and optimize Facebook, LinkedIn, and Google Ads campaigns to generate leads and meet conversion goals.
- Utilize advanced data analytics to evaluate campaign performance, identify trends, and optimize strategies for lead generation.
- Collaborate closely with the sales team to align marketing efforts with lead generation goals and ensure seamless lead handoff processes.
- Develop and execute email marketing campaigns to nurture leads, facilitate engagement, and drive conversions throughout the sales funnel.
- Harness the power of WhatsApp marketing to engage with leads effectively, providing personalized and timely communication.
- Continuously monitor industry trends, emerging technologies, and best practices in performance marketing to enhance lead generation efforts.




- Analyze lead quality and conversion metrics to refine targeting, messaging, and campaign strategies for optimal performance.

Qualifications

- Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or certifications preferred.
- Proven track record of success in performance marketing, with a focus on lead generation and conversion optimization.Expertise in marketing automation using AI.
- Expertise in Account Based Marketing (ABM), Facebook Ads, LinkedIn Ads, and Google Ads platforms.
- Robust analytical skills with the ability to derive actionable insights from data analysis and drive data-driven decision-making.
- Proficiency in marketing analytics tools such as Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, etc.
- Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot) and WhatsApp marketing tools.

Skills: hubspot,communication,lead generation,google ads

📌 Performance Marketing Specialist (Bengaluru)
🏢 YourStory Media
📍 Bengaluru