About GrowthByte.ai

GrowthByte.ai is an AI-powered growth partner for SaaS, D2C, FinTech, and Healthcare companies in the ₹5Cr–₹100Cr revenue range. We run integrated growth systems - paid media, SEO, content, and lifecycle - guided by senior strategists with one mandate: measurable revenue growth.

Our paid media practice drives the numbers above. We run Google, Meta, and LinkedIn campaigns with AI-assisted bid optimisation, audience modelling, and daily performance management. Every rupee we spend is accountable to a revenue outcome - not vanity metrics.

The Role

We are looking for a Performance Marketing Specialist with 1+ years of hands-on experience managing and optimising paid advertising campaigns. You will work on live client campaigns across Google, Meta, and LinkedIn, taking ownership of campaign execution, audience targeting, budget management, performance analysis, and optimisation.

Along with hands-on campaign management, this role involves coordinating team members, assigning tasks, monitoring execution, and ensuring timely delivery. We are looking for someone who can combine campaign expertise with team coordination and a solid sense of ownership.

What You Will Do

1. Campaign Strategy & Execution

Plan, set up, and manage campaigns across Google Ads (Search, Performance Max, Display), Meta Ads (Facebook and Instagram), and LinkedIn Ads.

Develop campaign strategies based on business objectives, target audiences, and industry requirements.

Build campaign structures, define targeting, select keywords, manage bidding strategies, and allocate budgets.

Create and manage custom, lookalike, interest-based, and remarketing audiences.

Work on ad copy, headlines, descriptions, and calls to action to improve campaign performance.

Use LinkedIn targeting options such as job titles, industries, company sizes, and professional attributes for B2B campaigns.

Manage multiple campaigns and client accounts while maintaining execution quality.

2. Performance Analysis & Reporting

Track key metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates.

Analyse campaign trends, identify performance gaps, and recommend improvements.

Prepare weekly and monthly performance reports using Google Sheets or Looker Studio.

Evaluate creative performance, landing-page experience, and post-click behaviour.

Use GA4 and available attribution data to understand campaign effectiveness and conversion journeys.

Translate performance data into clear,



actionable insights for internal teams and clients.

3. Testing & Optimisation

Run A/B tests across audiences, creatives, ad copy, and landing pages.

Optimise campaigns to improve lead quality, conversions, and return on ad spend.

Monitor frequency, audience saturation, and creative fatigue, and take corrective action.

Review keywords, negative keywords, search terms, ad formats, bids, and audience segments.

Identify successful campaigns and recommend opportunities to scale them.

4. Team Management & Coordination

Coordinate the day-to-day activities of the paid marketing team.

Assign tasks, set priorities, monitor progress, and ensure timely execution.

Guide team members on campaign setup, execution, optimisation, and reporting.

Review work quality and campaign performance, and provide constructive feedback.

Conduct regular team discussions to review progress, challenges, and next steps.

Coordinate with content, design, SEO, and strategy teams to ensure smooth campaign delivery.

Support knowledge sharing and training, and help maintain clear workflows and accountability.

5. Budget & Account Management

Plan and manage advertising budgets across platforms based on campaign objectives.

Monitor spend, identify budget utilisation issues, and recommend adjustments.

Track campaign KPIs and ensure budgets are aligned with lead-generation and customer-acquisition goals.

Maintain campaign structure, tracking setup, and overall account hygiene.

6. Collaboration & AI-Driven Marketing

Work closely with content, design, SEO, and strategy teams to develop campaign assets and creative briefs.

Use AI tools to generate creative variations, explore campaign ideas, support audience research, and analyse performance trends.

Explore AI-assisted optimisation, analysis, and automation opportunities to improve campaign efficiency.

Stay updated on platform changes, advertising trends, and emerging performance marketing practices.

What We Are Looking For

Must-Have

At least 1+ years of hands-on experience in performance marketing or paid advertising.

Practical experience with Google Ads and Meta Ads Manager.





Understanding of LinkedIn Ads and B2B campaign requirements.

Knowledge of campaign setup, audience targeting, budget management, and optimisation.

Ability to understand and analyse CTR, CPC, CPL, CPA, ROAS, and conversion rates.

Basic knowledge of GA4, Google Tag Manager, conversion tracking, pixels, and UTM parameters.

Strong analytical thinking, communication, planning, and problem-solving skills.

Ability to manage multiple campaigns and coordinate day-to-day team activities.

Good to Have

Experience running campaigns for SaaS, D2C, FinTech, or Healthcare businesses.

Experience managing multiple client accounts or working in an agency environment.

Experience guiding or coordinating a paid marketing team.

Familiarity with Looker Studio, CRO, and landing-page optimisation.

Understanding of lead generation, customer acquisition, CAC, LTV, and ROAS.

Experience using AI tools for campaign research, creative development, and optimisation.

How AI Fits Into This Role

AI is part of how we work. You will use AI-assisted bid optimisation, audience modelling, and performance analysis to identify opportunities and improve campaign efficiency. You may also use AI tools to develop creative variations, interpret trends, conduct research, and support optimisation decisions.

We expect you to use AI thoughtfully, validate its recommendations, and apply your own judgement. AI does the work. Humans own the strategy.

Who Thrives Here

You are curious about advertising platforms and how performance can be improved.

You enjoy working with numbers, testing ideas, and finding practical solutions.

You think beyond clicks and impressions and focus on lead quality, conversions, and business outcomes.

You can coordinate people, manage priorities, and take ownership of deliverables.

You are comfortable experimenting, learning, and adapting in a fast-moving environment.

This Role Is Not for You If

You are interested only in campaign setup and not ongoing optimisation.

You are uncomfortable analysing data or working with performance metrics.

You prefer waiting for instructions rather than taking ownership.

You find it difficult to coordinate tasks, manage priorities, or work with a team.

You treat reporting as a formality or focus only on vanity metrics.

How to Apply

Apply through LinkedIn Easy Apply and upload your updated resume. You can also share your resume or LinkedIn profile by emailing [email protected].

📌 PERFORMANCE MARKETING SPECIALIST (Vijayawada)
🏢 GrowthByte.ai
📍 Vijayawada