Performance Marketing Specialist / Manager Location: Pune (Work From Office)

Experience: 3-8 Years

Key Responsibilities

- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage SEM/PPC campaigns to drive lead generation and customer acquisition.
- Monitor and improve campaign performance through CPA, CPL, CAC, and ROAS optimization.
- Handle campaign budgets, bidding strategies, audience targeting, and A/B testing.
- Analyze campaign performance using GA4, GTM, Looker Studio, and other analytics tools.
- Work closely with stakeholders to achieve business and revenue goals.

Mandatory Skills

- Hands-on experience in Google Ads, Meta Ads, SEM/PPC, and Performance Marketing.
- Robust experience in paid campaign management and optimization.
- Experience managing significant monthly campaign budgets.
- Expertise in CPL, CPA, CAC, and ROAS-driven campaigns.




- Agency background preferred.
- Experience working on BFSI/FinTech campaigns is mandatory.

Preferred

- Exposure to Appsflyer, Branch, GTM, GA4, Looker Studio.
- Experience in lead generation and acquisition-focused campaigns.
- Pune-based candidates preferred.

Role: Performance Marketing Manager, Industry Type: Consumer Electronics & Appliances, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Graduation Not Required Key Skills Skills highlighted with ‘‘ are preferred keyskills Google AdsPerformance Marketing Financial ServicesPaid MediaBfsiCPAGoogle UACMeta AdsCPL

📌 Performance Marketing Manager (Pune)
🏢 Bajaj FinServ
📍 Pune