Performance Marketing Designer

WHO WE ARE

Hunger Inc. is home to The Bombay Canteen, O Pedro, Bombay Sweet Shop, Veronica's and Papa's. We build brands across restaurants, cafs, and gifting, rooted in culture, craft, and attention to detail. We're a people-first company that values clarity, ownership, and consistency. As we grow, we focus on building strong teams and systems that help us create meaningful experiences, every day.

THE ROLE The Performance Marketing Designer at Bombay Sweet Shop brings our paid campaigns to life the statics,

carousels, reels, and product ads that run across Meta, Google, and quick-commerce platforms every day.

You work alongside the Performance Marketing Designer, who plans and leads each campaign, art directs it,

and sets its tone. You take that direction and turn it into creative that stops the scroll, drives orders, and still feels unmistakably Bombay Sweet Shop.

This isn't an execution-only role. You're in the day-to-day: building out a campaign across every format,

turning around variations, cutting a reel against a launch deadline. But you also bring a point of view a sharper hook, a format worth testing, a reason why one ad is working and another isn't. You don't just deliver what's briefed; you help make the brief better.

It's a volume-and-learning role. We make many versions of an idea, put them in market, read what worked,

and use that to make the next round sharper. You care about click-through and conversion as much as you care about craft and you know the two aren't at odds.

WHO YOU ARE

You're a strong, fast designer with a creative and strategic mind. You can pick up an art direction and run with it, extending a campaign idea across formats without losing what made it work. And you're thinking one step ahead — about the audience, the platform, and what the ad needs to do.

You're extremely online. You scroll ad libraries for fun, notice the hook in the first second of a reel, and can put those instincts into words the team can act on.

You're fast without being sloppy. You can turn around a dozen variations in a day and still care about the details that make or break an ad: kerning, colour,



cropping, and how the product looks in a small frame.

You're comfortable with feedback, quick iterations, and several briefs running at once.

YOUR TEAM

You're part of Bombay Sweet Shop's performance marketing pod. You work most closely with the

Performance Marketing Designer, who leads the campaigns you build, and day-to-day with our in-house photographers, copywriters, and designers to bring each campaign together. You also work with the Head of

Marketing & Growth and the Head of Design, as well as the Performance Marketing Managers, creative producers, and our performance agency. Marketing and growth tell you what needs to sell and what the numbers are saying; the Performance Marketing Designer sets the creative direction; you bring it to life and help push it further.

WHO YOU WILL REPORT TO

You report to the Performance Marketing Designer, who briefs and art directs your work and is your first creative check before anything goes live. You also work closely with the Head of Marketing & Growth and the

Head of Design — marketing is your check on whether the work is actually performing, design on whether it's right for the brand.

WHAT YOU'LL OWN

Campaign Execution: Take the Performance Marketing Designer's campaign direction and build it out across statics, carousels, motion, and short-form video for Meta, Google, and quick-commerce and marketplace platforms.

Variations at Speed: Turn each idea into multiple versions — different hooks, headlines, visuals, and offers —

adapted across feed, stories, reels, display, and marketplace banners.

Creative Contribution: Bring your own ideas into every brief — alternative hooks, formats, and visual treatments worth testing — not just the version that was asked for.

Brand Consistency:



Keep every ad recognisably Bombay Sweet Shop, working within the brand system and the campaign's art direction.

Testing & Learning: Work with the Performance Marketing Designer and Performance Marketing Managers to read creative results, spot patterns in what's winning, and feed them into the next round.

Seasonal & Launch Moments: Support always-on creative alongside peak moments — Diwali, Rakhi,

corporate gifting, new collections, and sales.

New Ideas: Track ad libraries, competitors, and the best consumer brands in India and globally, and bring formats and hooks worth trying.

Clean Delivery: Hand over final assets correctly sized, named, and organised, and maintain templates and reusable elements so the team can move faster.

WHAT YOU BRING

2–3 years designing for digital or performance marketing, in-house or agency, with a portfolio of ads that actually ran — ideally with a sense of how they performed, and the thinking behind them, not just the final output.

Strong layout, typography, and image-making, and the ability to make a product look desirable in a small frame. Working knowledge of motion: you can cut, animate, and edit short videos for reels and stories.

Fluency in Photoshop and Illustrator (bonus: After Effects or Premiere), and a working understanding of platform specs, safe zones, and what feels native on Meta and Google.

Food, beverage, gifting, or premium D2C/lifestyle brand experience preferred, brands where craft and culture carry real weight.

A basic sense of copy and numbers — you can suggest a sharper hook, and you're comfortable reading a creative performance report.

WHAT YOU GET

- Health insurance for you, your spouse, and up to two dependents.
- 24/7 access to doctors for physical and mental health, plus wellness discounts via Plum.
- Covered under PF, ESIC, and the Employee Compensation Act.
- Staff discounts on dining and products across all Hunger Inc. brands.
- Ownership of how Bombay Sweet Shop shows up in paid media, with the room to test recent ideas and see the results in real time.

📌 Performance Marketing Designer (Mumbai)
🏢 Hunger
📍 Mumbai