D2C Marketing Manager (Performance Marketing)

Company: Hoora Technologies

Location: Nagpur (On-site)

Experience: 3–5 years in Digital Sales & Performance Marketing

Reporting To: CEO / Founder

Employment Type: Full-time

About Hoora https://hoora.in/

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India's #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion.

Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora's mission is easy: make vehicle ownership effortless, accessible, and reliable, whether it's routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Candidate Profile & Qualifications

- Experience (Mandatory): 3–5 years of hands-on experience in Digital Marketing with a strong focus on Performance Marketing, Paid Media, and Online Sales.
- Proven Track Record: Demonstrated history of managing monthly ad spends of ₹10L+ while maintaining 4x–6x ROAS and aggressive CAC targets.
- Technical Proficiency: Expert-level mastery over Meta Ads Manager, Google Ads (Search, Display, Performance Max, Demand Gen), Google Analytics (GA4), Shopify analytics, and CRM automation tools.
- Industry Preference: Prior background in high-growth D2C consumer brands or hyperlocal marketplaces (e.g., Zomato, Swiggy, Urban Company) is highly preferred.
- Creative & Copywriting Acumen:



Strong commercial sense of what drives conversion, with the ability to guide design and copy teams to build high-converting performance assets.
- Mindset: Aggressive, revenue-first, and data-obsessed—focused directly on bookings, sales numbers, and bottom-line margin over vanity metrics.

Job Mission

You will be the growth engine for Hoora's digital acquisition. Your mission is to maximize service bookings across our hyperlocal car care ecosystem and drive high-volume revenue for our D2C product and accessories vertical. You will take complete ownership of the digital sales funnel, acquiring high-intent customers at an optimal CAC while hitting aggressive monthly sales targets.

Key Responsibilities

1. Performance Marketing & Hyperlocal Sales

- Funnel Mastery: Design, launch, and optimize full-funnel paid campaigns across Meta, Google, and programmatic platforms to drive app bookings and online store transactions.
- ROAS & Budget Ownership: Manage daily ad spend allocations, continuously tracking real-time ROI/ROAS against revenue output to scale spend efficiently.
- Hyperlocal Targeting: Execute granular, pin-code and city-specific geotargeted campaigns to drive booking volume in high-capacity service zones across Nagpur and new expansion cities.

2. D2C E-Commerce & Marketplace Growth

- Product Sales Strategy:



Lead the online sales roadmap for Hoora’s car/bike accessories and D2C product lines, optimizing the web/Shopify purchase path for seamless checkouts.
- Retention & LTV: Collaborate with CRM teams to build email, SMS, and WhatsApp automation flows, driving repeat purchases and increasing customer lifetime value.
- Marketplace Channels: Oversee product performance, ad visibility, and conversions across external e-commerce marketplaces (Amazon, Flipkart).

3. Conversion Rate Optimization (CRO) & Creative Strategy

- Landing Page Optimization: Partner with UI/UX, design, and content teams to build high-intent landing pages and dynamic creatives tailored to vehicle owners.
- Systematic A/B Testing: Continuously test ad formats, hooks, value hooks, and checkout flows to eliminate funnel drop-offs and improve click-to-booking rates.

4. Data Analytics & Executive Reporting

- Performance Dashboards: Build and monitor automated dashboards tracking CAC, Conversion Rate (CVR), ROAS, AOV, and channel-wise revenues.
- Market Intelligence: Analyze buyer cohorts, seasonal vehicle-care trends, and competitor actions to adapt ad strategies rapidly.

Hoora Employment Policies

- Performance Culture: We operate on a standard 12-month appraisal cycle, offering a one-time performance review after the first 6 months of employment to reward early impact.
- Work Days: 6 days a week (Monday to Saturday, 10 AM to 7 PM).
- Leave Policy: Two leaves every month.

Selection Process

Resume Screening ➔ Round 1 (Performance Marketing & Funnel Assessment) ➔ Round 2 (Paid Media Strategy & ROAS Case Study) ➔ Round 3 (Final Interview with Founder/CEO) ➔ Documentation & Offer Rollout

📌 Performance Marketer (Immediate Joiner | 3-5 Yrs Experience) (Nagpur)
🏢 Hoora
📍 Nagpur