Paid Media Lead Location: Remote Type: Full-time Reports to: Founder

Experience: 6-12 years

About Our Client Our Client is a digital agency in the UK. They launched in September 2025 as a Generative Engine Optimisation (GEO) specialist and are now launching our performance marketing service. We work with clients across the UK, US, Canada and Ireland, led from the UK with strategy and delivery teams in India.

The role

- We're hiring our first full-time paid media lead to build the function with our founder: the strategy, the standards, the reporting and, as it grows, the team. You'll start by taking over a large US and Canadian e-commerce account, with more accounts to follow.
- You'll lead paid media strategy and deployment, and the decisions are yours. Behind you is the founder, agency and strategy director, with years of experience running teams and reporting at board level, there to guide you and make sure the work is right.

You're the

- in-platform expert: you know how ads serve today, what Google and Meta released last week and what it means for our clients. Clear reporting sets us apart, because clients pay us to explain performance and strategy in a way they understand. This is especially challenging with how difficult attribution is today.

If you've run large accounts at agency level and want to build something of your own inside a quick-growing agency, we want to hear from you.

What you'll do

- Plan, build and run every campaign type across Google Ads and Meta, plus Microsoft, TikTok and Pinterest where they fit
- Manage budgets across multiple client accounts and answer for the return on that spend




- Own measurement with Our Client’s Founder: tracking, attribution and incrementality testing
- Build bespoke reporting for every client, from quick daily reports to weekly updates, monthly reviews and QBRs
- Explain paid media to every kind of stakeholder, visually and verbally
- Hire and lead the team as the function grows

What we need

- 6-12 years in paid media, mostly agency-side, running large e-commerce accounts with budgets in the millions
- Deep, hands-on expertise in Google Ads and Meta Ads, and working knowledge of Microsoft, TikTok and Pinterest
- Strong tracking skills: GA4, Enhanced Conversions, consent mode, server-side tracking
- Hands-on experience with attribution and incrementality: you know why the industry can't attribute sales with confidence, you've run tests to find what spend actually drives, and you can explain what can and can't be measured
- A diverse reporting portfolio, from daily reports to weekly updates, monthly reviews and QBRs (bring examples to interview)
- The ability to explain paid media clearly, visually and verbally, to anyone from a CMO to a finance director
- Up to date with every change in how Google and Meta serve ads, and experience working directly with their account managers
- Excellent written and spoken English, and the ambition to lead a team

A degree doesn't matter. We care about the accounts you've grown, how good you are at driving results, and how good you are are at communicating how you’ve done this.

Why Us

- Build and lead a performance function from the ground up, working directly with the founder
- Competitive salary, full-time contract

📌 Paid Media Head (Pune)
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