Role Summary The Outbound and Outreach Marketing Manager builds and runs the engine that turns target accounts into qualified pipeline. The role owns lead generation, ideal customer profile (ICP) segmentation, organic LinkedIn personal campaigns, email marketing, social media, lead nurture, and the automation that connects them. The manager works closely with sales, content, and leadership, and reports on pipeline contribution to the Director of Marketing.

Location: Bengaluru

Experience: 10 years in B2B outbound or demand generation

Reports to: Director of Marketing

Key Responsibilities

Lead generation and ICP segmentation

- Define and refine the ICP using CRM data, win/loss patterns, and firmographic and technographic signals

- Segment target accounts into tiers and build outbound lists with matching buyer personas

- Own the monthly target of marketing qualified leads (MQLs) and sales accepted leads (SALs) from outbound channels

- Run ICP analysis each quarter to find the segments that convert fastest and retain longest

Organic LinkedIn personal campaigns

- Plan and run LinkedIn campaigns through executive and employee profiles, including content calendars, connection outreach, and comment engagement

- Track profile views, connection acceptance, replies, and meetings booked from each campaign

Email marketing

- Design outbound and nurture email sequences with transparent segmentation, personalization, and A/B tests on subject lines, offers, and calls to action

- Maintain deliverability through list hygiene, domain warm-up, and sender reputation checks





- Own the email calendar and align it with product launches and events

Social media strategy, content, and execution

- Set the social media strategy across LinkedIn, X, and other channels where the ICP is active

- Brief writers and designers, review content, and publish on a consistent schedule

- Repurpose long-form content into posts, carousels, short videos, and email copy

Outbound marketing operations and automation

- Build and manage workflows in the marketing automation platform and CRM for lead routing, scoring, enrichment, and follow-up

- Connect outreach tools, enrichment tools, and the CRM so data flows without manual work

- Document processes and keep a clean, reliable lead database

Lead nurture and pipeline generation

- Create nurture tracks by persona and funnel stage that move leads from first touch to sales-ready

- Define lead scoring and handoff rules with sales

- Launch account-based campaigns for priority accounts and measure influenced and sourced pipeline

Stakeholder collaboration

- Connect sales development and account executives to review lead quality, feedback, and campaign results

- Work with content, product marketing, and design teams on messaging and assets

- Share campaign plans and results with leadership each month

Campaign analysis, optimization, and reporting

- Build dashboards covering reach, engagement, MQLs, meetings, pipeline, and cost per opportunity

- Run post-campaign reviews and convert findings into tests for the next cycle

- Report results by channel, segment, and campaign to marketing and sales leadership

Requirements

📌 Outbound and Outreach Marketing Manager (Bengaluru)
🏢 Virima
📍 Bengaluru