BMEG : OOH CREATIVE DESIGN SPECIALIST

ABOUT THE ROLE

We’re looking for a visual storyteller who understands how brands communicate in the physical world. The OOH Creative Design Specialist will transform strategy and creative concepts into striking, legible and production-ready designs across static, digital and innovative outdoor formats.

You should have an instinct for scale, placement and visual impact-and the technical expertise to take an idea from pitch mockup to final artwork.

WHAT YOU’LL DO

01 OOH DESIGN & ADAPTATION

- Design high-impact creative for hoardings, billboards, DOOH, transit, mall media and ambient formats.
- Adapt campaign key visuals across media sizes while preserving brand consistency, hierarchy and legibility.
- Design for real-world viewing conditions: distance, dwell time, placement, lighting and format specifications.

02 VISUALISATION & CREATIVE INNOVATION
- Bring ideas to life through persuasive mockups, realistic renders, mood boards and pitch visuals that convey scale and context.
- Visualise unconventional OOH innovations with an understanding of materials, build feasibility and media environments.
- Stay informed about global OOH creative trends, DOOH possibilities and emerging visualisation techniques.

03 DESIGN OWNERSHIP & PRODUCTION
- Own design briefs from initial exploration through final static and digital artwork,



with speed and attention to detail.
- Work with Creative, Planning, Servicing, Production and vendors to deliver practical, scalable, high-quality executions.
- Apply knowledge of dimensions, materials, printing, artwork specifications and pre-production checks.

04 DESIGN TOOLS & AI-ASSISTED WORKFLOWS
- Demonstrate robust 2D design skills in Adobe Photoshop, Illustrator and InDesign; 3D visualisation tools are an advantage.
- Use AI for image enhancement, visual exploration and rapid mockups without compromising independent design craft or judgement.

WHAT YOU BRING

MUST-HAVE SKILLS
- OOH Design Craft: Strong typography, layout, hierarchy and format understanding.
- Visualisation: Compelling mockups, scale-aware renders and design sensibility.
- Production Literacy: Practical knowledge of specifications, materials and artwork.
- Ownership & Agility: Independent briefs, speed, consistency and detail orientation.
- Technology Fluency: Strong 2D craft, supported by appropriate AI/3D tools.

EXPERIENCE & QUALIFICATIONS
- 5–8 years in advertising, creative or OOH design, preferably in an agency environment.
- Strong portfolio of outdoor campaigns, large-format design, OOH innovations and execution-ready artwork.
- 3D exposure (SketchUp, Blender, Cinema 4D, 3ds Max or equivalent) is preferred.

📌 OOH Design Specialist (Mumbai)
🏢 Bharat Media u0026 Entertainment Group (BMEG)
📍 Mumbai