About Cup-jiCup-ji is a new-age Indian beverage brand making everyday chai and coffee more convenient without compromising on taste or quality. With our innovative ready-to-make beverage cups, we're reimagining how people enjoy their favourite drinks—anytime, anywhere.

We're a rapid-growing, creative-first D2C brand that believes in building great products, experimenting with bold ideas, and creating marketing that stands out.

About the RoleWe're looking for a creative, detail-oriented Junior Performance Content Strategist to help us develop high-performing Meta ad creatives, identify the right influencers, and experiment with AI-powered content creation.

The ideal candidate has valuable creative taste, understands brand positioning, and can turn ideas into engaging, conversion-focused ads.

Key Responsibilities

- Ideate and create scroll-stopping static ads for Meta (Facebook & Instagram).
- Research and shortlist influencers and UGC creators based on brand fit and content quality.
- Develop creative concepts,



hooks, and briefs aligned with brand guidelines.
- Use generative AI tools to create, edit, and experiment with ad creatives.
- Research competitor ads, creative trends, and performance insights to improve content.

Requirements
- 6+ months of experience in creative strategy, static ad creation, or performance content.
- Hands-on experience with generative AI creative tools is mandatory.
- Strong visual taste and understanding of design, storytelling, and branding.
- Familiarity with Meta ads and influencer/UGC content.
- Ability to understand and execute brand guidelines.
- Experience with editing/design tools like Photoshop, Canva, Figma, etc. is a plus. Self-taught experience counts!
- Proactive, detail-oriented, and comfortable experimenting with new ideas.
- You will be the executor and not just the planner.

📌 Meta Ads Performance Content Strategist (Mumbai)
🏢 Cup-ji
📍 Mumbai