Job Summary

We are looking for an experienced Marketing Manager to lead the execution and on-time delivery of digital marketing retainers, including social media, SEO/GEO, paid campaigns and content.

Based in Kochi, this role will manage creative and execution teams while coordinating closely with the Dubai-based client-facing and strategy teams. The Marketing Manager will ensure all deliverables are completed on schedule, meet quality standards and align with approved strategies.

GS Digital primarily serves B2B clients across construction, engineering, industrial, manufacturing and real estate, alongside selected luxury retail and education clients.

Key Responsibilities

- Delivery & Project Management

- Own end-to-end timelines for copy, design, video and publishing deliverables.
- Monitor overdue and at-risk tasks daily through GS Blueprint.
- Lead weekly delivery reviews covering progress, priorities and dependencies.

2. Paid Campaign Execution
- Manage day-to-day campaign execution through the Performance Executive.
- Oversee campaign launch checklists, budget pacing and conversion tracking.
- Ensure campaigns are accurately implemented according to strategies set by the Digital Strategist.

3. Content & Writer Management
- Manage social copywriters and content writers handling blogs, articles, FAQs, website copy and case studies.
- Allocate workloads across social, SEO and project content.
- Maintain content quality through checklists, sample reviews and revision tracking.
- Ensure content receives approval from the respective brief owners.

4. Social Media Publishing
- Manage the Social Media Executive responsible for scheduling and publishing.
- Ensure only client-approved content is published on time, without errors.

5. SEO/GEO Delivery
- Coordinate with the SEO/GEO Team Lead on deadlines, capacity and content requirements.




- Track delivery progress while leaving SEO/GEO strategy ownership with the team lead.

6. Capacity & Resource Planning
- Prepare monthly capacity plans across writers, SEO, paid campaigns and social design.
- Coordinate resource planning with the Creative Studio Lead.
- Identify workload gaps and recommend hiring requirements early.

7. Cross-Team Coordination
- Raise and track development and creative requests through GS Blueprint.
- Provide transparent briefs, requirements and deadlines for each request.
- Follow the standard two-working-day notice period.
- Resolve conflicting priorities with Project Managers and escalate unresolved issues to the Digital Account Director.

8. Reporting & Team Management
- Ensure all tasks are recorded and updated in GS Blueprint.
- Submit monthly delivery reports covering on-time performance, revisions, capacity, risks and hiring needs.
- Conduct monthly one-to-one meetings with direct reports.

Required Skills & Qualifications

Must Have

- 6–8 years of digital marketing agency experience, including at least 2 years in a team leadership role.
- Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
- Strong understanding of campaign setup, budget management and conversion tracking.
- Experience managing multi-client social media and content operations.
- Working knowledge of SEO deliverables and workflows.
- Strong project management, coordination and process management skills.
- Excellent written and verbal English communication skills.

Nice to Have
- Experience with B2B clients in construction, engineering, manufacturing, industrial or real estate sectors.
- Experience coordinating with international client-facing teams, particularly in an offshore delivery model.
- Familiarity with GA4, Google Tag Manager and Looker Studio.
- Experience using AI tools to improve content production and reporting efficiency.

📌 Marketing Manager (Kochi)
🏢 Global Surf Digital
📍 Kochi