Role Description

- This is a full-time, on-site Marketing Manager role, focusing on ATL, BTL, and FMCG retail marketing. plan and execute above-the-line campaigns across traditional and digital media, ensuring brand visibility and consistency.
- design and manage below-the-line activities such as in-store promotions, events, point-of-sale materials, and local outreach programs.
- The role involves collaborating with sales teams and retail partners to drive footfall, optimize merchandising, and improve conversion in FMCG retail channels.
- monitor campaign performance, analyze market and consumer data, manage budgets, and provide regular reports and recommendations to leadership.
- CTC on offer is 10LPA that varies on the team and role fit for the org.

Qualifications

- Strong experience in ATL marketing, including campaign planning, media coordination, and brand communication.
- Proficiency in BTL and trade marketing activities, such as in-store promotions, events, and retail activations.




- Hands-on exposure to FMCG retail operations, including merchandising, shopper behavior, and channel management.
- Ability to analyze market data, consumer insights, and campaign performance to drive evidence-based decisions.
- Skilled in cross-functional collaboration with sales, operations, and external agencies or vendors.
- Excellent written and verbal communication skills, with strong presentation and stakeholder management abilities.
- Proven capability in project management, budgeting, and meeting deadlines in a quick-paced environment.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field; prior experience in FMCG marketing is highly preferred.
- Commitment to ethical, inclusive, and non-discriminatory practices, with the ability to work effectively in diverse teams.

📌 Marketing Manager (ATL , BTL, FMCG Retail ) (Dombivli)
🏢 Newleap Nestor
📍 Dombivli