– Hospital Business Development Executive & Digital Marketing

Organization: Jagtap Hospital, Pune

Job Objective To promote Jagtap Hospital through online and offline marketing activities, build relationships with doctors and healthcare professionals, generate new patient enquiries and explore opportunities to increase hospital footfall and revenue.

Roles & Responsibilities

1. Digital Marketing & Social Media

- Manage the hospital's Facebook, Instagram and Google Business Profile.
- Create and publish posts, reels, videos and health awareness content.
- Promote hospital facilities, doctors, specialties and medical services online.
- Manage Google reviews and improve the hospital's online presence.
- Plan digital marketing campaigns and work on SEO to generate patient enquiries.

2. Doctor Visits & Relationship Management

- Regularly visit nearby clinics, hospitals and private practicing doctors.
- Meet GPs, physicians and specialists to introduce hospital facilities and services.
- Build and maintain good professional relationships with referring doctors.
- Share hospital brochures, doctor profiles and service details.
- Maintain records of doctor visits, meetings and follow-ups.

3. Health Camps & Events

- Organize health check-up camps, free consultation camps and awareness programmes.
- Coordinate with doctors and hospital departments for conducting camps.
- Arrange health talks, seminars and medical awareness activities.
- Visit residential societies, companies and local organizations to organize health camps.

4. Hospital Promotion & Field Marketing

- Promote Jagtap Hospital through regular field visits and local marketing activities.
- Visit corporate offices, factories, societies and other organizations for potential tie-ups.
- Explore opportunities for corporate tie-ups, insurance and TPA empanelment.
- Promote hospital specialties, treatment facilities and healthcare services.




- Identify new opportunities to attract patients and increase hospital business.

5. Patient Enquiry & Follow-up

- Generate patient enquiries through online and offline marketing.
- Coordinate with the reception team for proper follow-up of enquiries.
- Maintain records of enquiries, patient visits and conversions.
- Work towards increasing OPD consultations and IPD admissions.

6. Reporting & Revenue Growth

- Maintain daily records of doctor visits, field activities, health camps and promotional work.
- Prepare weekly and monthly marketing activity reports.
- Identify new marketing opportunities and suggest ideas for hospital promotion.
- Work towards increasing patient footfall, hospital visibility and overall revenue.

Key Performance Indicators (KPIs)
- Number of doctors visited and current professional contacts developed.
- Number of health camps and promotional activities organized.
- Number of corporate visits and new tie-ups.
- Patient enquiries generated through online and offline marketing.
- Growth in OPD visits and IPD admissions.
- Improvement in social media presence and Google reviews.
- Contribution towards overall hospital revenue growth.

Expected Outcome To increase Jagtap Hospital's visibility, develop a strong network of referring doctors, generate new patient enquiries, improve patient footfall and contribute to the overall growth and revenue of the hospital. Note: This role involves both office work and fieldwork. The employee should be confident in communication, willing to travel for doctor and corporate visits, and focused on achieving marketing and business development targets.

Job Types: Part-time, Full time, Fresher

Pay: ₹15,000.00 - ₹28,000.00 per month

Advantages

- Provident Fund

Education:
- Master's (Preferred)

Experience:
- Lead generation: 2 years (Preferred)

Language:
- English,Marathi,Hindi (Preferred)

Work Location: In person

📌 Marketing Executive (Pune)
🏢 JAGTAP HOSPITAL
📍 Pune