Otavo.ai is the hiring agency and is hiring on behalf of their client

Title: Director – Marketing

Location: Visakhapatnam (Vizag), Andhra Pradesh – hybrid

Reports to: Senior leadership

Compensation: ₹60 LPA fixed

Experience Required: 7+ years

About the Hiring Company – Name will be revealed to shortlisted candidates only after evaluating fit A leading multidisciplinary private university in India with multiple campuses, focused on strengthening its brand positioning and student acquisition.

The Role

- We are looking for a Marketing Director to lead the university's end-to-end marketing function, from brand positioning to student acquisition and measurable growth across campuses.
- This is a strategic and hands-on role, reporting to senior leadership and working closely with university leadership and admissions teams.

Key Responsibilities:

- Own the university's overall marketing strategy, brand positioning and annual marketing plans.
- Drive student acquisition through performance marketing, lead generation and admissions funnel optimization.
- Lead social media, content, digital campaigns, PR and integrated brand initiatives.
- Manage marketing budgets, campaign performance and ROI across channels.
- Build and lead marketing teams and agencies while collaborating with university leadership and admissions teams.

What We're Looking For

- Proven ownership of an entire marketing function, including brand, digital, performance, social media and content.
- Experience managing annual marketing budgets of ₹5–6 crore or more, with accountability for ROI.
- Strong expertise in digital acquisition, lead generation, funnel optimization, CPL,



CAC and conversion improvement.
- Track record of executing integrated marketing campaigns across online and offline channels.
- Experience leading large cross-functional marketing teams, external agencies and senior stakeholders.

Must Haves:

- Experience in higher education, EdTech, D2C, consumer internet, BFSI, hospitality or other B2C businesses.
- Exposure to admissions marketing, student acquisition or high-volume lead generation.
- Experience managing multiple brands, products, campuses or geographies.
- Familiarity with CRM, marketing automation, SEO, analytics and AI-enabled marketing tools.

Why This Opportunity?

This is an chance to own and shape the full marketing strategy of a leading multidisciplinary university, driving brand and student acquisition across campuses, with ₹60 LPA fixed compensation.

About the Hiring Agency

Otavo.ai is a global AI-driven platform focused on senior recruitment for roles ranging from 40L to 2 Cr in compensation. Founded by serial entrepreneur Mahak Garg, a Stanford MBA and Forbes Under 30 honoree, the company builds on her prior experience scaling Udayy with leading global investors. Otavo.ai currently partners with 30+ fast-growing companies worldwide to address their senior talent hiring needs.

The platform maintains a curated network of 10,000+ high-performing candidates with 5–20 years of experience, including alumni from top global schools and leaders across marketing, product, and strategy in major firms and startups. For each open role, Otavo.ai provides a small set of pre-vetted, well-matched candidates rather than long lists of low-fit profiles, enhancing hiring efficiency and quality.

📌 Marketing Director (Visakhapatnam)
🏢 Otavo.ai
📍 Visakhapatnam