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Grazitti Interactive

Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.

As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions.

More details: https://www.grazitti.com/

SearchUnify is a leading unified cognitive platform for elevating self-service and customer support outcomes. The platform powers a suite of next-gen products, including Cognitive Search, SearchUnify Virtual Assistant or SUVA (World’s First Federated, Information Retrieval Augmented Chatbot for Fine-tuned, Contextual, and Intent-driven Conversational Experiences at Scale), Knowbler (World’s First Knowledge-centered Customer Service Software), Agent Helper (ML-powered solution for augmenting agent productivity and promoting case swarming), Community Helper (AI-powered application to foster a personalized, engaging community and reduce community moderation effort), and Escalation Predictor (AI-powered Case Analysis Software for Intelligent Case Prioritization and Routing).

An analyst and award-winning platform, SearchUnify has been named a Robust Performer in the Forrester Wave™: Cognitive Search, Q3 2021, and is recognized by industry leaders, including TSIA and G2. With its industry-first robust LLM integrations across its suite of products, coupled with the federated retrieval augmented generation (FRAG) architecture,



the platform fetches relevant information or responses to deliver more accurate and contextually appropriate support and self-service experiences.

For more details kindly visit: https://www.searchunify.com/

Work Experience: 1-3 Years

Key Responsibilities

- Campaign Planning and Strategy:
- - Collaborate with the marketing team to understand campaign objectives, target audience, and messaging.
- Develop a deep understanding of the buyer's journey and contribute insights to enhance campaign effectiveness.

- Marketo Campaign Execution:
- - Build, test, and launch multi-channel campaigns using Marketo, ensuring proper segmentation and targeting.
- Implement best practices for email marketing, landing pages, and other digital channels to maximize campaign performance.

- Automation and Workflow Management:
- - Design and implement marketing automation workflows to streamline lead nurturing, scoring, and conversion processes.
- Monitor and troubleshoot any issues related to automated processes to maintain optimal system performance.

- Data Management and Analysis:
- - Maintain data integrity within Marketo and work closely with the team to ensure accurate segmentation and personalization.
- Track and analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement.

- Collaboration and Communication:
- - Work closely with cross-functional teams, including content creators, designers, and sales teams, to ensure cohesive and effective campaign execution.
- Communicate campaign progress, results, and insights to key stakeholders.

Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in executing marketing campaigns using Marketo.
- Strong understanding of marketing automation, lead management, and customer journey mapping.
- Proficient in data analysis and reporting tools.
- Excellent communication and collaboration skills.

Preferred Skills:
- Marketo Certification is a plus.
- Experience with other marketing automation platforms.
- Knowledge of HTML/CSS for email and landing page customization.

📌 Marketing Automation Associate (Panchkula)
🏢 grazitti interactive
📍 Panchkula