Marketing & Brand Manager Luxury Real Estate

Company: Iron Horse Realty

Location: Hyderabad

Experience: 4–8 Years

Employment Type: Full-time

About Iron Horse Realty

Iron Horse Realty is a boutique real estate company focused on developing and marketing premium residential communities and lifestyle destinations. We combine a technology-driven mindset with thoughtful design, strong brand storytelling and a hospitality-led customer experience.

We are looking for a creative, driven and execution-oriented Marketing & Brand Manager to lead and build our overall marketing function.

Role Overview

This is an end-to-end marketing ownership role. The individual will be responsible for developing and executing the company's marketing strategy, building the Iron Horse brand, driving content creation, managing creative and digital agencies, overseeing online and offline marketing collateral, and planning and executing marketing events.

We are looking for someone who can think strategically but is equally comfortable rolling up their sleeves and getting things done.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and strengthen the Iron Horse Realty brand and its positioning in the premium real estate segment.
- Establish consistent brand identity, communication guidelines, tone of voice and visual language.
- Develop distinct brand positioning and marketing strategies for individual projects.
- Ensure consistency across all brand touchpoints and customer interactions.

2. Content Strategy & Creation

- Develop and manage monthly content calendars across social media and digital platforms.
- Conceptualise and create engaging content, including social media posts, reels, videos, campaigns and brand stories.
- Coordinate photography, videography, creative shoots and video production.
- Develop compelling narratives around projects, architecture, lifestyle and customer experiences.
- Explore AI-powered creative tools to improve content quality and marketing productivity.

3. Creative & Marketing Collateral

- Conceptualise and oversee the development of brochures, presentations,



coffee-table books, project profiles and sales collateral.
- Manage creative requirements for hoardings, signage, outdoor advertising and print media.
- Develop digital advertisements, campaign creatives, landing pages and website content.
- Ensure high-quality creative output and consistency across online and offline marketing materials.

4. Digital & Performance Marketing

- Plan and manage digital marketing campaigns across Meta, Google and other relevant platforms.
- Work closely with performance marketing agencies to drive qualified enquiries and improve campaign effectiveness.
- Monitor campaign performance, lead quality, cost per lead and marketing ROI.
- Develop strategies to improve brand visibility, audience engagement and lead generation.
- Coordinate with the sales team to align marketing campaigns with business objectives.

5. Events & Experiential Marketing

- Conceptualise, plan and execute project launches, HNI networking events, channel partner meets, site visits and customer engagement activities.
- Manage event agencies, production vendors, budgets, logistics and execution.
- Develop event concepts, invitations, presentations, branding and communication materials.
- Create memorable, premium experiences that reflect the company's brand positioning.

6. Agency & Vendor Management

- Identify, onboard and manage external creative, digital marketing, media, printing and event agencies.
- Prepare creative briefs, review deliverables and ensure quality and timely execution.
- Manage marketing budgets, vendor negotiations and project timelines.
- Act as the central point of coordination for all internal and external marketing activities.

Desired Candidate Profile
- 4–8 years of experience in marketing,



brand management, creative marketing or integrated marketing communications.
- Experience in real estate, luxury, hospitality, lifestyle or premium consumer brands will be an advantage.
- Strong understanding of brand building, creative communication and digital marketing.
- Good visual sense and the ability to conceptualise compelling marketing campaigns.
- Experience in managing creative agencies, digital agencies and external vendors.
- Hands-on experience in planning and executing events and marketing campaigns.
- Familiarity with social media platforms, content creation, photography and video production.
- Understanding of Meta Ads, Google Ads, performance marketing metrics and lead-generation strategies.
- Excellent communication, presentation and project management skills.
- Ability to independently manage multiple projects and take ownership of outcomes.
- Familiarity with AI-powered creative and productivity tools is an added advantage.

What We Are Looking For
- A self-starter who can take complete ownership of the marketing function.
- Someone who combines creative thinking with solid execution capabilities.
- A person with an eye for premium design, aesthetics and brand storytelling.
- Someone who can work independently, manage multiple agencies and get things done.
- A professional who is passionate about building a differentiated luxury real estate brand rather than simply executing routine marketing activities.

Why Join Iron Horse Realty?
- Opportunity to build and lead the marketing function of a growing premium real estate brand.
- Work directly with the founders and contribute to strategic business decisions.
- Freedom to experiment with creative ideas, new technologies and innovative marketing approaches.
- Opportunity to work across brand strategy, digital marketing, content, events and experiential branding.

To Apply: Share your updated resume and portfolio/work samples showcasing your previous marketing campaigns, brand projects, creative work and event executions.

📌 Marketing & Brand Manager Luxury Real Estate (Hyderabad)
🏢 Iron Horse Ventures
📍 Hyderabad