Key Responsibilities

- - Strategic Planning: Formulate and execute yearly or phase-wise brand and marketing plans aligned with the hospital's commercial and clinical goals. [1, 2]

- Doctor Referral & B2B Growth: Build and maintain robust relationships with local general practitioners, clinics, diagnostic centers, and corporate tie-ins to increase patient referrals. [1]

- Digital & Print Marketing: Oversee content creation for the hospital website, social media channels, local listings, SEO, brochures, and print advertisements. [1, 2, 3]

- Event & Camp Coordination: Plan and execute local health camps, wellness seminars, open houses, Continuing Medical Education (CME) programs, and community outreach events. [1]

- Budget & Vendor Management: Create, monitor, and manage department budgets, advertising spend,



and external agency or vendor relationships. [1]

- Market Research & Analytics: Track campaign performance, analyze patient footfall trends, and monitor competitor positioning in the local healthcare market. [1]

- Team Leadership: Supervise, mentor, and evaluate marketing executives, field staff, or digital coordinators. [1]

Qualifications & Requirements

- - Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Hospital Administration (MHA), or a related field. [1, 2]

- Experience: Typically 3 to 5+ years of proven experience in healthcare, hospital marketing, or pharmaceutical/medical device sales

📌 Manager - Sales & Marketing (Chennai)
🏢 Apollo Group
📍 Chennai