Primary Location: Gurugram, India

Role Type: Individual Contributor

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team.

This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

What You Will Do For Us

- Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
- Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
- Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
- Oversee the development and distribution of marketing materials.
- Ensure customer experience is in line with brand image and strategy.
- Monitor the effectiveness of marketing campaigns & tactics.
- Has accountability for ongoing activities, may lead processes or project steps within a broader project.
- As an individual contributor, acts as an established and productive professional working independently with limited supervision.
- Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

What We Are Looking For

- Bachelor’s degree in Marketing,



Business, or a related field.
- 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
- Solid understanding of brand development and multichannel marketing concepts.
- Experience in market research and ability to interpret data to drive brand strategy.
- Proficiency in using marketing software and social media platforms.
- Excellent communication and presentation skills.
- Strong creative and analytical abilities.
- Ability to work collaboratively in a team environment and manage external agencies.
- Proven ability to manage multiple projects and work under tight deadlines.
- Self-motivated with a high level of initiative and a sense of urgency.

What can help you to be successful in the role?

Growth Behavior

- Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
- Smart Risk: Makes bold decisions/recommendations.
- Commercially Focused: Understands the upstream and downstream implications of his/her work.
- Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
- Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

- Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

- Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
- Collaborate with the System, Customers and Key Stakeholders
- Develops Self and Others: Develop self and support others' development to achieve their full potential.
- Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

📌 Manager, Marketing - Brand Limca TM (Gurugram)
🏢 The Coca-Cola
📍 Gurugram