Company Description HAIR RAP BY YOYO is a trendsetting salon brand that focuses on delivering a distinctive and creative hairdressing experience. Built on years of hands-on learning with leading academies and salons in India and London, the brand emphasizes artistry, continuous improvement, and holistic hairdressing methods. Clients appreciate the high standards, innovative styling, and personalized services that have made YoYo a respected name in the hair industry.

The salon, established in 2022, embodies a spirit of devotion to craft and customer satisfaction, attracting a loyal clientele who actively recommend its services.

Role Description The Influencer Marketing Manager will lead the development and execution of influencer partnerships to grow brand awareness and drive customer engagement for HAIR RAP BY YOYO. This full time, on-site role in Ahmedabad involves identifying and onboarding relevant influencers, managing ongoing relationships, and coordinating content that aligns with the brand’s aesthetic and values. The role includes planning influencer campaigns, negotiating collaborations, tracking performance metrics, and reporting on results.

The Influencer Marketing

Manager will work closely with the salon’s leadership and marketing team to create campaign calendars, oversee social media activations, and ensure consistent brand messaging across all digital platforms.



Daily activities also involve researching trends in beauty and hair, monitoring competitor campaigns, and optimizing strategies based on data and feedback.

Qualifications

- Experience in influencer marketing, including identifying, vetting, and managing relationships with influencers across platforms such as Instagram, YouTube, and TikTok.
- Skills in social media management and content coordination, with the ability to guide influencers on brand-aligned visuals, messaging, and storytelling.
- Strong marketing and branding skills, including campaign planning, audience segmentation, and positioning in the beauty and haircare space.
- Analytical abilities to track campaign performance, interpret data, and generate actionable insights using basic marketing analytics tools.
- Excellent written and verbal communication skills, with the ability to negotiate collaborations and present ideas clearly to internal and external partners.
- Proven organizational and project management skills, including managing timelines, budgets, and multiple campaigns simultaneously.
- Prior experience in beauty, fashion, lifestyle, or salon-based marketing is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Comfort working on-site in a fast-paced, client-facing salon environment in Ahmedabad, with a collaborative and proactive mindset.

📌 Influencer Marketing Manager (Ahmedabad)
🏢 HAIR RAP BY YOYO
📍 Ahmedabad