We’re looking for a strategic thinker and execution-driven Team Lead – Influencer Marketing who can lead end-to-end influencer campaigns while managing a team. This role requires a solid understanding of digital culture, creator ecosystems, and performance-driven storytelling.
Key Responsibilities
- Strategy & Planning
● Lead influencer marketing strategies across brands and industries
● Build data-backed campaign plans aligned with brand objectives (awareness,
engagement, conversions)
● Identify the right mix of creators (macro, micro, nano) based on campaign goals
● Stay ahead of trends, platform updates, and creator economy shifts
- Campaign Management
● Oversee end-to-end execution of influencer campaigns
● Ensure timelines, deliverables, and budgets are managed effectively
● Collaborate with internal teams (creative, media, account management)
● Troubleshoot and optimize campaigns in real-time
- Client Management
● Act as the main POC for clients on influencer mandates
● Present strategies, reports, and campaign insights
● Build strong relationships and drive upsell opportunities
- Team Leadership
● Manage and mentor a team of influencer executives/strategists
● Delegate tasks, review outputs, and ensure quality control
● Build processes and frameworks to scale influencer operations