Role Overview

Lead all public relations, digital marketing, and media communication initiatives for the Pump Academy. The role involves strategic planning and hands-on execution of PR, digital outreach, content marketing, and brand positioning to establish iPUMPNETs Pump Academy as a thought leader in the industrial IoT and pump technology space.

Key Responsibilities

- Public Relations & Media:

- Develop and execute PR strategies to enhance brand visibility.

- Build and maintain strong relationships with media houses, trade magazines, and industry publications.

- Manage press releases, interviews, leadership features, and media coverage.

- Plan and coordinate media openings, leadership articles, and event publicity.

- Digital Marketing

- Oversee all digital marketing activities including SEO, SEM, social media, and content creation.

- Manage official social media handles (LinkedIn, Instagram, X, Facebook, YouTube, etc.).

- Plan digital campaigns to promote academy programs, webinars, and thought leadership content.

- Track performance metrics and optimize content based on analytics.

- Content & Creative:

- Drive concept development for campaigns, events, and awareness programs.

- Work with designers, writers, and external agencies for posts, videos, and creative assets.

- Manage website updates, blogs, and online presence to align with brand goals.





- Stakeholder Engagement

- Coordinate internal communications for leadership visibility.

- Represent the academy at industry events and forums.

- Support collaborations with academic institutions, trade bodies, and technology partners.

Requirements

- Graduate/Postgraduate in PR, Mass Communication, Marketing, or related field.

- Proven experience (minimum 7 years) in public relations, digital marketing, or communications.

- Robust understanding of media relations, social media management, and online branding.

- Excellent written and verbal communication skills.

- Ability to conceptualize campaigns aligned with business strategy.

- Prior experience in industrial/engineering sectors preferred.

Compensation

Competitive, commensurate with experience.

Role: Public Relations, Industry Type: Hardware & Networking, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Corporate Communication Education PG: MBA/PGDM in Advertising/Mass Communication, Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills PRCorporate PRCorporate BrandingMedia StrategyPublic Affairs Media RelationsBrand CommunicationMass CommunicationPress ReleaseStrategic CommunicationExternal CommunicationsInternal Communication

📌 Head - Public Relations and Digital Communications (Bengaluru)
🏢 Pump Academy
📍 Bengaluru