Company Name: AARUM

Job Title: Head of Sales & Marketing (Pan-India)

Location: Bengaluru / with Pan-India Travel

Reporting to: Managing Director

About Us

AARUM cutting-edge digital platform designed to revolutionize how daycare centers and parents connect. From real-time mood and milestone tracking (meal timings, nap schedules, motor skills) to secure cloud photo sharing, seamless QR login/logouts, and OTP-based pickup security, our app brings peace of mind to parents and operational excellence to daycare owners.

We are looking for a creative, strategic, and high-energy Head of Sales & Marketing (Pan-India) to build our brand from the ground up, drive B2B lead generation, and foster an engaged community of parents and educators.

Role Overview

We are looking for a high-energy, strategic, and results-driven leader to spearhead our Pan-India market entry. As our Head of Sales & Marketing, you will be responsible for the end-to-end lifecycle of our market presencefrom designing the national go-to-market (GTM) strategy to leading a multi-tiered regional team.

Your responsibilities will include market research, product narratives, running marketing campaigns, optimizing sales funnels, and driving revenue. Your goal is to make our platform the gold standard for communication in the early childhood education sector.

Key Responsibilities

1. Strategy & Market Expansion

- GTM Strategy: Design and execute a comprehensive Pan-India sales and marketing roadmap to onboard preschools, Montessori schools, and daycare centers.
- Market Intelligence: Analyze competitor landscapes and regional nuances to position our app as the primary solution for parent-teacher communication.
- Revenue Ownership: Define and hit quarterly and annual revenue targets.

2. Leadership & Team Management

- Tiered Leadership: Directly lead and mentor 4 Regional Heads, ensuring alignment with national goals.
- Performance Tracking: Oversee a downstream team of 1012 Sales & Marketing Engineers, ensuring high productivity and quality lead conversion.

3. Strategic Marketing





- Brand Positioning: Develop the brand voice to build trust with school administrators/owners
- Lead Generation: Implement multi-channel marketing campaigns (digital, events, and community partnerships) to build a robust sales pipeline.

Required Experience & Skills

- Education: MBA in Marketing or equivalent from a recognized institute.
- Track Record: Experience, preferably in EdTech, SaaS, or Parental-tech sectors.
- Sales Prowess: Proven experience in managing large-scale B2B sales teams across diverse Indian geographies is an added advantage.
- Communication: Exceptional negotiation skills with the ability to influence C-suite stakeholders and school owners.
- Tech-Savvy: Deep understanding of CRM tools, digital marketing analytics, and app-based ecosystems.
- Monitor customers' product usage: Identify untapped opportunities, and refine buyer personas using data-driven insights. Maintain performance data, reports, and insights on a regular basis, leveraging a data-driven approach.
- Strong analytical skills: Ability to derive insights from performance data and KPIs.

What We Are Looking For (The "Startup Fit")

- The "Zero to One" Mindset: You enjoy building from scratch rather than just managing existing systems.
- High Empathy: You understand that our product isn't just "software"its a tool that helps parents stay connected to their children. Rooted in care and growing in love.
- Agility: You can pivot strategies based on regional feedback without losing sight of the national vision.

Why Join Us?

- Opportunity to lead the entire commercial vertical of a high-growth startup.
- Market-competitive salary + aggressive performance-linked incentives.
- A chance to modernize the early childhood education landscape in India.

1. Must be a Female
2. Experience 2 to 3 Years

3. Good at managing team

4. Analytical skill
5. Must have a Laptop and should know basics of Excel and reporting

6. Motivation and Mentorship skill
7. Should be ready to travel across India when needed
8. Bangalore based and 2 wheeler must
9. She will be on ground with team to train them and when fixing on client deals

📌 Head of Sales & Marketing (Pan-India) (Bengaluru)
🏢 Aarum
📍 Bengaluru