Head of Sales – Dry Fruit House

Company: Dry Fruit House – ALTIS GROUP PRIVATE LIMITED

Location: Bengaluru (Corporate Office)

Experience: 15–20+ Years

CTC: Open – Based on Experience

About Dry Fruit House

Dry Fruit House is a growing retail brand focused on quality dry fruits, nuts, seeds, healthy snacks and related food products. Our vision is to build a strong pan-India retail presence with 1,000+ stores.

Key Responsibilities

1. Sales Strategy & Revenue Growth: Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.
2. Retail Sales Management: Drive sales performance across all stores, improve customer footfall, conversion, ATV and repeat purchases.
3. Team Leadership: Lead Regional Sales Managers, Area Sales Managers, Store Managers and sales teams with clear targets and accountability.
4. Business Analytics: Monitor daily, weekly and monthly sales, store profitability, product-wise performance and sales productivity.
5. Customer Experience: Improve customer satisfaction, upselling, cross-selling and customer retention.
6. Business Development: Drive B2B, corporate gifting, institutional sales and new revenue opportunities.
7. Expansion: Develop sales strategies for new stores and ensure achievement of planned sales productivity.
8. Cross-functional Coordination: Work closely with Operations, Marketing, Procurement, Finance and HR to achieve business objectives.

Key Performance Indicators (KPIs)





- Monthly and annual revenue achievement.
- Like-for-like (LFL) store sales growth.
- Store-wise sales and profitability.
- Average Transaction Value (ATV).
- Customer footfall and conversion ratio.
- Repeat customer sales.
- Category-wise sales growth.
- Sales team productivity.
- Recent-store sales performance.

Candidate Profile

- 15–20+ years of experience in organised retail, FMCG, food retail, supermarkets or multi-store operations.
- Proven track record in handling large-scale sales operations.
- Experience managing multiple locations and large sales teams.
- Strong understanding of retail metrics, customer behaviour and business analytics.
- Excellent leadership, communication and decision-making skills.
- Proficiency in MS Excel, MIS and reporting tools.
- Willingness to travel across locations.

Ideal Candidate

We are looking for a business leader who can take complete ownership of the sales function, build high-performing teams, drive revenue growth and establish a performance-driven sales organisation. The candidate should be capable of supporting Dry Fruit House's ambitious vision of 1,000+ stores and becoming a leading pan-India retail brand.

Reporting To: CEO / Managing Director

Dry Fruit House – ALTIS GROUP PRIVATE LIMITED

Contact: (phone hidden)

Email: [email protected]

Website: www.dryfruithouse.com

- Interested candidates can share their updated resumes through email or contact us directly.

📌 Head of Sales (Bengaluru)
🏢 Dry Fruit House
📍 Bengaluru