Company Description BrandPackt is a one-stop digital marketing platform that provides tailored and custom solutions to meet diverse marketing demands. The company focuses on building strong online presence and social reputation for clients through continuous, results-oriented digital activities. BrandPackt emphasizes client satisfaction, high-quality standards, and strategic processes to refine and redefine brands.

Its expert team of experienced marketers, designers, and developers crafts customized strategies for different brands. The organization measures its performance by the success and growth achieved by its clients.

Role Description The Head of Digital Marketing is a full time, on-site role based in Kochi, responsible for leading BrandPackt’s digital marketing strategy and execution. This role oversees end-to-end campaign planning, including performance marketing, social media initiatives, content direction, and lead generation programs across multiple channels. The Head of Digital Marketing will manage and mentor a cross-functional team, coordinate with designers and developers, and ensure brand consistency and measurable impact in all digital activities.

Day-to-day responsibilities include setting digital KPIs, monitoring web analytics, optimizing campaigns for ROI, and presenting performance insights and recommendations to senior leadership and clients.



The role also involves staying current with digital trends, identifying new growth opportunities, and refining processes to deliver high-quality, data-driven marketing solutions.

Qualifications

- Strong foundation in Marketing and Digital Strategy, with experience developing and implementing comprehensive digital roadmaps.
- Proficiency in Social Media Marketing, including channel selection, content direction, community management, and campaign optimization.
- Demonstrated capability in Lead Generation, performance marketing, and funnel optimization across paid and organic channels.
- Hands-on experience with Web Analytics tools (e.g., Google Analytics, Search Console, tag managers) to interpret data and drive decisions.
- Proven leadership experience managing digital marketing teams and collaborating with designers, developers, and content specialists.
- Excellent communication, stakeholder management, and presentation skills, with the ability to explain complex data in clear business terms.
- Strategic mindset with strong analytical and problem-solving abilities, and a track record of delivering measurable business results.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field; agency or multi-brand experience is an advantage.

📌 Head of Digital Marketing (Kochi)
🏢 Brandpackt
📍 Kochi