About the Role

We are looking for an experienced Performance Marketing Manager with solid hands-on expertise in managing and scaling paid digital acquisition campaigns across multiple platforms.

The ideal candidate should have experience in B2B performance marketing, lead generation, and mobile app/user acquisition, with a strong understanding of campaign attribution, conversion tracking, and ROI optimization.

This is a hands-on performance marketing role focused on paid acquisition, lead generation, app/user acquisition, and measurable business outcomes. It is not an influencer marketing or organic social media management role.

What You'll Own

- Plan, execute, and optimize paid campaigns across Meta, Instagram, Google Ads, LinkedIn, and other relevant digital platforms.
- Drive B2B lead generation and customer acquisition, focusing on lead quality, CAC, and business outcomes.
- Manage and optimize mobile app/user acquisition campaigns.
- Work with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, Branch, Singular, or similar tools.
- Track and optimize key performance metrics, including CPL, CPA, CAC, ROAS, CTR, conversion rates, LTV, and retention.
- Develop audience segmentation, retargeting, and remarketing strategies.
- Conduct A/B testing across creatives, audiences, landing pages, bidding strategies,



and campaign structures.
- Analyze campaign and funnel performance to identify opportunities for improving conversions and marketing efficiency.
- Manage campaign budgets and allocate spends across channels based on performance and ROI.
- Build performance dashboards and reports, highlighting key insights and actionable recommendations.
- Collaborate with Sales, Product, Creative, and Analytics teams to align campaigns with business objectives.

What We're Looking For

- 5+ years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Acquisition.
- Strong expertise in managing and optimizing paid campaigns across Meta Ads and Google Ads.
- Prior experience managing B2B performance marketing or lead-generation campaigns.
- Exposure to mobile app marketing and/or MMP platforms such as AppsFlyer, Adjust, Branch, or Singular.
- Strong understanding of attribution, conversion tracking, and marketing funnels.
- Hands-on knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience managing performance marketing budgets and optimizing spends towards measurable ROI.
- Strong analytical, communication, and stakeholder management skills.

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