We are looking for a data-driven Growth Marketing Manager to oversee marketing performance, CRM analytics and funnel optimisation across multiple regions.
You will work closely with the CMO and the Marketing Director to monitor acquisition performance, improve lead quality, identify funnel gaps and drive accountability across performance marketing and regional media teams.
This role focuses on analytics, performance improvement and cross-functional coordination rather than day-to-day campaign execution.
Key Responsibilities
- Marketing Performance
Analyse paid and marketing performance across regions and channels.
Track ad spend, CPL, CPQL, CAC, ROAS and enrolment conversions.
Identify campaign inefficiencies and recommend improvements to acquisition performance.
Work with the Performance Marketing Head on campaign optimisation.
- CRM & Funnel Management
Monitor lead movement from marketing platforms to CRM and final enrolment.
Reconcile marketing leads with CRM data, identifying missing, duplicate or incorrectly attributed leads.
Analyse lead quality, funnel conversion, sales response times and follow-up efficiency.
Identify funnel leakage and recommend improvements to lead management and conversion processes.
- Regional Team Performance
Monitor KPIs and productivity across regional marketing and media teams.
Track content production, deliverables, task completion and turnaround times.
Compare regional performance and identify operational gaps.
Work with regional heads to improve execution efficiency.
- Analytics & Reporting
Build and maintain dashboards covering marketing, CRM, sales and team performance.
Prepare daily and weekly performance reports.
Present actionable insights and recommendations to the Marketing Director and leadership.
What We’re Looking For
4–6 years of experience in growth marketing, performance marketing analytics or marketing analytics.
Robust understanding of performance marketing, acquisition funnels and conversion metrics.