Digital Paaji is looking for a skilled and result-oriented Google & Meta Ads Expert who can independently plan, execute, manage and optimize paid advertising campaigns across Google and Meta platforms.

The ideal candidate should have hands-on experience in generating quality leads, increasing conversions, managing advertising budgets and delivering measurable ROI for multiple clients across different industries.

We are looking for someone who understands performance marketing beyond simply running advertisements – someone who knows how to generate business through strategic advertising.

Key Responsibilities

1. Google Ads Management

- Plan, create and manage Google Ads campaigns.
- Handle Search, Display, YouTube and Performance Max campaigns.
- Conduct keyword research and competitor analysis.
- Optimize bidding strategies, keywords, ad copies and campaign structures.
- Manage negative keywords and improve Quality Scores.
- Implement remarketing and retargeting strategies.

2. Meta Ads Management

- Create and manage Facebook and Instagram advertising campaigns.
- Develop lead generation, conversion, traffic and awareness campaigns.
- Set up audience targeting, custom audiences and lookalike audiences.
- Optimize campaigns for better CPL, CPA and ROAS.
- Perform A/B testing of creatives, ad copies and audiences.
- Develop effective retargeting and sales funnel strategies.

3. Tracking & Analytics

- Set up and manage Meta Pixel and Conversion API.
- Implement Google Tag Manager (GTM).
- Configure Google Analytics 4 (GA4).
- Set up conversion tracking for forms, calls, WhatsApp and website actions.
- Monitor campaign performance and identify improvement opportunities.

4. Performance Optimization





- Monitor daily campaign performance and advertising expenditure.
- Optimize campaigns to reduce cost per lead and improve lead quality.
- Analyze CTR, CPC, CPL, CPA, ROAS and conversion rates.
- Identify underperforming campaigns and implement corrective strategies.
- Scale successful campaigns while maintaining profitability.

5. Reporting & Client Coordination

- Prepare weekly and monthly campaign performance reports.
- Track campaign budgets and ensure efficient utilization.
- Coordinate with graphic designers, video editors and social media teams.
- Understand client requirements and align advertising strategies with business goals.
- Provide actionable recommendations for improving campaign performance.

Required Skills & Qualifications
- Minimum 2–4 years of practical experience in Google Ads and Meta Ads.
- Solid understanding of performance marketing and paid advertising.
- Hands-on experience with Meta Ads Manager and Google Ads Manager.
- Excellent knowledge of audience targeting and keyword research.
- Experience with GA4, GTM, Meta Pixel and Conversion API.
- Understanding of landing page optimization and conversion funnels.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple client accounts simultaneously.
- Good communication, reporting and time-management skills.

Preferred Skills




- Google Ads Certification or Meta Blueprint Certification.
- Experience handling multiple industries and client accounts.
- Experience with lead generation and e-commerce campaigns.
- Knowledge of CRM and lead tracking systems.
- Familiarity with AI-powered marketing tools.
- Basic understanding of SEO and digital marketing.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Quality and volume of leads generated.
- Cost Per Lead (CPL).
- Return on Ad Spend (ROAS).
- Conversion Rate.
- Click-Through Rate (CTR).
- Cost Per Acquisition (CPA).
- Effective utilization of advertising budgets.
- Client satisfaction and campaign performance.

What We Offer
- Opportunity to work with multiple national and international clients.
- Exposure to different industries and business models.
- Collaborative team environment with designers, video editors and marketing professionals.
- Opportunities for professional growth and learning.
- Performance-based incentives.
- Opportunity to work with the latest AI and marketing technologies.

Who Should Apply? We are looking for someone who is passionate about performance marketing, understands advertising psychology, loves experimenting with campaigns and is focused on delivering actual business results rather than just impressions and clicks.

If you know how to turn advertising budgets into business growth, we would love to have you on our team!

Apply Now: Send your updated resume along with examples of campaigns you have managed and results achieved.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Google Ads Specialist (Patiala)
🏢 Digital Paaji
📍 Patiala