We're Hiring: Go-To-Market (GTM) Specialist

Engagement Type: Freelance / Contract Basis

Location: Hybrid (Preferred in Bangalore)

Experience: 2–5 Years

About Edit Lobby

Edit Lobby is a creative production and video editing company focused on delivering high-quality creative solutions for brands, businesses, and content creators. We are looking to strengthen our market presence, expand our client base, and build a scalable growth strategy.

We are looking for a result-oriented GTM Specialist who can help us define our market positioning, identify growth opportunities, and execute strategies to drive business growth.

Role Overview

As a GTM Specialist, you will be responsible for developing and executing go-to-market strategies, identifying target audiences, building acquisition channels, and creating a structured approach to taking Edit Lobby's services to the right market.

This is a hands-on, execution-focused role suited for someone who understands B2B growth, market research, positioning, and customer acquisition.

Key Responsibilities

- Develop and execute go-to-market strategies aligned with Edit Lobby's business objectives.
- Identify target markets, ideal customer profiles (ICPs), and potential customer segments.
- Conduct competitor analysis and market research to identify opportunities and positioning gaps.
- Define service positioning, value propositions, and messaging for different customer segments.
- Identify and develop effective customer acquisition channels, including outbound, partnerships, referrals, and digital channels.




- Build and execute lead-generation and demand-generation strategies.
- Collaborate with the sales, marketing, and leadership teams to convert GTM strategies into actionable plans.
- Explore strategic partnerships and business development opportunities.
- Track campaign performance, lead conversion, customer acquisition, and other growth metrics.
- Continuously experiment with new approaches to improve market reach and revenue generation.

Requirements

- Years of experience in Go-To-Market strategy, Growth, Marketing Strategy, or Business Development.
- Experience working with B2B businesses, creative agencies, media companies, or service-based businesses is preferred.
- Strong understanding of market research, customer segmentation, positioning, and lead generation.
- Experience developing and executing customer acquisition strategies.
- Ability to translate business objectives into actionable GTM plans.
- Robust analytical, communication, and stakeholder management skills.
- Self-driven, proactive, and comfortable working independently.
- Engagement & Deliverables
- Freelance / Contract-Based engagement.
- Clearly defined project milestones and deliverables.
- Opportunity for an extended engagement based on performance and business requirements.
- Compensation will be discussed based on experience, expertise, and scope of work.

How to Apply If you have experience building growth strategies and taking businesses to the right market, we'd love to hear from you!

Share your profile, portfolio, and relevant GTM case studies at [email protected]

📌 Go-To-Market Specialist (Bengaluru)
🏢 Edit Lobby
📍 Bengaluru